Measuring retail service quality: A replication study
In the recent past, few services marketing topics have attracted as much attention as the measuring and management of service quality. In this study an instrument developed in the United States of America, which measures the service quality in a South African retail environment, is empirically evalu...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
AOSIS
1997-12-01
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| Series: | South African Journal of Business Management |
| Online Access: | https://sajbm.org/index.php/sajbm/article/view/797 |