Making meaning(s) with cover designs

In this article Halliday’s systemic functional grammar, Kress and Van Leeuwen’s grammar of visual design and Bernstein’s work on pedagogic discourse are drawn on in order to analyze some of the ways in which meanings are made and some meanings privileged over others in the designing, both visual and...

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Main Author: Reed, Yvonne
Format: Article
Language:Afrikaans
Published: Stellenbosch University 2008-12-01
Series:Per Linguam : A Journal of Language Learning
Subjects:
Online Access:http://perlinguam.journals.ac.za/pub/article/view/43
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author Reed, Yvonne
author_facet Reed, Yvonne
author_sort Reed, Yvonne
collection DOAJ
description In this article Halliday’s systemic functional grammar, Kress and Van Leeuwen’s grammar of visual design and Bernstein’s work on pedagogic discourse are drawn on in order to analyze some of the ways in which meanings are made and some meanings privileged over others in the designing, both visual and discursive, of the covers of three course books prepared for teacher education programmes in South Africa. The primary aim of this analysis is to understand what meanings are offered to readers as entrants into or as established members of communities of practice in the teaching profession and the academy.
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language Afrikaans
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series Per Linguam : A Journal of Language Learning
spelling doaj.art-1db21fbedd534d0f97568f195e8d6ee92022-12-21T18:54:38ZafrStellenbosch UniversityPer Linguam : A Journal of Language Learning0259-23122224-00122008-12-01242456210.5785/24-2-43Making meaning(s) with cover designsReed, Yvonne 0University of the WitwatersrandIn this article Halliday’s systemic functional grammar, Kress and Van Leeuwen’s grammar of visual design and Bernstein’s work on pedagogic discourse are drawn on in order to analyze some of the ways in which meanings are made and some meanings privileged over others in the designing, both visual and discursive, of the covers of three course books prepared for teacher education programmes in South Africa. The primary aim of this analysis is to understand what meanings are offered to readers as entrants into or as established members of communities of practice in the teaching profession and the academy.http://perlinguam.journals.ac.za/pub/article/view/43coursebook cover designspositioningcommunities of practiceteacher education
spellingShingle Reed, Yvonne
Making meaning(s) with cover designs
Per Linguam : A Journal of Language Learning
coursebook cover designs
positioning
communities of practice
teacher education
title Making meaning(s) with cover designs
title_full Making meaning(s) with cover designs
title_fullStr Making meaning(s) with cover designs
title_full_unstemmed Making meaning(s) with cover designs
title_short Making meaning(s) with cover designs
title_sort making meaning s with cover designs
topic coursebook cover designs
positioning
communities of practice
teacher education
url http://perlinguam.journals.ac.za/pub/article/view/43
work_keys_str_mv AT reedyvonne makingmeaningswithcoverdesigns