Improving the Guidance Learning (LBB) Consumer Satisfaction in Malang using DANP - TOPSIS method
Decision analysis of Multiple Attribute Decision Making (MADM) model is used to assess the performance, not only in a rank but also in a plan of marketing strategy as an effort to increase consumers’ satisfaction by combining DEMATEL-based Analytical Network Process (DANP) method and the Technique f...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Mathematics Department UIN Maulana Malik Ibrahim Malang
2018-12-01
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| Series: | Cauchy: Jurnal Matematika Murni dan Aplikasi |
| Subjects: | |
| Online Access: | https://ejournal.uin-malang.ac.id/index.php/Math/article/view/5541 |
| _version_ | 1811337819404107776 |
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| author | Kwardiniya Andawaningtyas Endang Wahyu Handamari Corina Karim |
| author_facet | Kwardiniya Andawaningtyas Endang Wahyu Handamari Corina Karim |
| author_sort | Kwardiniya Andawaningtyas |
| collection | DOAJ |
| description | Decision analysis of Multiple Attribute Decision Making (MADM) model is used to assess the performance, not only in a rank but also in a plan of marketing strategy as an effort to increase consumers’ satisfaction by combining DEMATEL-based Analytical Network Process (DANP) method and the Technique for Order of Preference by Similarity to Ideal Solution (TOPSIS) method. One of the industrial services in the education nowadays is the services of the Guidance Learning (LBB). This article has 3 alternatives to 6 criteria. The questionnaire was distributed to 80 LBB’ students and 55 LBB’ mentors. The result of the dominant criteria affecting customer satisfaction of LBB in Malang by DANP method is the mentor quality. Meanwhile, the TOPSIS result showed that the LBB of Avicenna Education Malang is the best alternative to the marketing strategy.. |
| first_indexed | 2024-04-13T18:01:26Z |
| format | Article |
| id | doaj.art-1db77ed8eaf54b6ab8faab2d82e5783e |
| institution | Directory Open Access Journal |
| issn | 2086-0382 2477-3344 |
| language | English |
| last_indexed | 2024-04-13T18:01:26Z |
| publishDate | 2018-12-01 |
| publisher | Mathematics Department UIN Maulana Malik Ibrahim Malang |
| record_format | Article |
| series | Cauchy: Jurnal Matematika Murni dan Aplikasi |
| spelling | doaj.art-1db77ed8eaf54b6ab8faab2d82e5783e2022-12-22T02:36:14ZengMathematics Department UIN Maulana Malik Ibrahim MalangCauchy: Jurnal Matematika Murni dan Aplikasi2086-03822477-33442018-12-015311712010.18860/ca.v5i3.55414071Improving the Guidance Learning (LBB) Consumer Satisfaction in Malang using DANP - TOPSIS methodKwardiniya Andawaningtyas0Endang Wahyu Handamari1Corina Karim2Brawijaya UiversityBrawijaya UiversityBrawijaya UiversityDecision analysis of Multiple Attribute Decision Making (MADM) model is used to assess the performance, not only in a rank but also in a plan of marketing strategy as an effort to increase consumers’ satisfaction by combining DEMATEL-based Analytical Network Process (DANP) method and the Technique for Order of Preference by Similarity to Ideal Solution (TOPSIS) method. One of the industrial services in the education nowadays is the services of the Guidance Learning (LBB). This article has 3 alternatives to 6 criteria. The questionnaire was distributed to 80 LBB’ students and 55 LBB’ mentors. The result of the dominant criteria affecting customer satisfaction of LBB in Malang by DANP method is the mentor quality. Meanwhile, the TOPSIS result showed that the LBB of Avicenna Education Malang is the best alternative to the marketing strategy..https://ejournal.uin-malang.ac.id/index.php/Math/article/view/5541dominant criteria, alternative, lbb, danp, topsis. |
| spellingShingle | Kwardiniya Andawaningtyas Endang Wahyu Handamari Corina Karim Improving the Guidance Learning (LBB) Consumer Satisfaction in Malang using DANP - TOPSIS method Cauchy: Jurnal Matematika Murni dan Aplikasi dominant criteria, alternative, lbb, danp, topsis. |
| title | Improving the Guidance Learning (LBB) Consumer Satisfaction in Malang using DANP - TOPSIS method |
| title_full | Improving the Guidance Learning (LBB) Consumer Satisfaction in Malang using DANP - TOPSIS method |
| title_fullStr | Improving the Guidance Learning (LBB) Consumer Satisfaction in Malang using DANP - TOPSIS method |
| title_full_unstemmed | Improving the Guidance Learning (LBB) Consumer Satisfaction in Malang using DANP - TOPSIS method |
| title_short | Improving the Guidance Learning (LBB) Consumer Satisfaction in Malang using DANP - TOPSIS method |
| title_sort | improving the guidance learning lbb consumer satisfaction in malang using danp topsis method |
| topic | dominant criteria, alternative, lbb, danp, topsis. |
| url | https://ejournal.uin-malang.ac.id/index.php/Math/article/view/5541 |
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