“Unothering” Wales. Domestication as a tourist marketing strategy
Tourists in Wales are overwhelmingly British and its national tourist organisation, Wales Tourist Board, although certainly attempting to widen its share of foreign visitors, does pay special atten- tion to those promotional materials designed to target the domestic British readership. Such award-...
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| Format: | Article |
| Language: | English |
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Instituto de Investigación Social y Turismo
2004-06-01
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| Series: | PASOS Revista de Turismo y Patrimonio Cultural |
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| Online Access: | http://ojsull.webs.ull.es/index.php/Revista/article/view/2702 |