Social anxiety and attitude towards conspicuous consumption in sixth and seventh grade primary school students

Our previous research was aimed at psychological underpinnings of the attitude towards conspicuous consumption (displayed through use of designer clothes) in high school and university students, aged 17 to 25. This study examined the relationship between the attitude towards designer clothes and soc...

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Main Authors: Vukičević Leposava, Đurić Veljko
Format: Article
Language:English
Published: University of Belgrade, Faculty of Philosophy, Institute of Psychology 2011-01-01
Series:Psihološka Istraživanja
Subjects:
Online Access:http://scindeks-clanci.ceon.rs/data/pdf/0352-7379/2011/0352-73791102179V.pdf
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author Vukičević Leposava
Đurić Veljko
author_facet Vukičević Leposava
Đurić Veljko
author_sort Vukičević Leposava
collection DOAJ
description Our previous research was aimed at psychological underpinnings of the attitude towards conspicuous consumption (displayed through use of designer clothes) in high school and university students, aged 17 to 25. This study examined the relationship between the attitude towards designer clothes and social anxiety in 205 sixth and seventh grade primary school children, aged 12 to 13. Their attitude towards designer clothes was assessed by an abridged version of our standard questionnaire (CC - 28). Social anxiety was evaluated by a psychometric scale SA - 34 that was modeled after the social anxiety scale SA - 32 (Tovilović, 2004) in order to comply with our respondents' age and vocabulary. The data indicated that social anxiety at age 12 -13 is primarily manifested as shyness and the importance placed on the impression that one makes on his/her social environment. Both factors were positively correlated with the positive attitude towards designer clothes indicating that among 12 to 13 year old Serbian children wearing designer clothes enhances personal esteem and attractiveness in the eyes of other group members. At this age, the attitude towards designer clothes can be, at least partially, explained by a belief that conspicuous consumption contributes to increased social acceptance and the feelings of personal respect and safety.
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spelling doaj.art-1dca8b7417ab4d979f8bfc2c244b31ad2022-12-22T03:30:16ZengUniversity of Belgrade, Faculty of Philosophy, Institute of PsychologyPsihološka Istraživanja0352-73792560-306X2011-01-0114217919110.5937/PsIstra1102179V0352-73791102179VSocial anxiety and attitude towards conspicuous consumption in sixth and seventh grade primary school studentsVukičević Leposava0Đurić Veljko1Fakultet za pravne i poslovne studije 'Dr Lazar Vrkatić', Novi SadFakultet za pravne i poslovne studije 'Dr Lazar Vrkatić', Novi SadOur previous research was aimed at psychological underpinnings of the attitude towards conspicuous consumption (displayed through use of designer clothes) in high school and university students, aged 17 to 25. This study examined the relationship between the attitude towards designer clothes and social anxiety in 205 sixth and seventh grade primary school children, aged 12 to 13. Their attitude towards designer clothes was assessed by an abridged version of our standard questionnaire (CC - 28). Social anxiety was evaluated by a psychometric scale SA - 34 that was modeled after the social anxiety scale SA - 32 (Tovilović, 2004) in order to comply with our respondents' age and vocabulary. The data indicated that social anxiety at age 12 -13 is primarily manifested as shyness and the importance placed on the impression that one makes on his/her social environment. Both factors were positively correlated with the positive attitude towards designer clothes indicating that among 12 to 13 year old Serbian children wearing designer clothes enhances personal esteem and attractiveness in the eyes of other group members. At this age, the attitude towards designer clothes can be, at least partially, explained by a belief that conspicuous consumption contributes to increased social acceptance and the feelings of personal respect and safety.http://scindeks-clanci.ceon.rs/data/pdf/0352-7379/2011/0352-73791102179V.pdfconspicuous consumptiondesigner clothessocial anxietyprimary school
spellingShingle Vukičević Leposava
Đurić Veljko
Social anxiety and attitude towards conspicuous consumption in sixth and seventh grade primary school students
Psihološka Istraživanja
conspicuous consumption
designer clothes
social anxiety
primary school
title Social anxiety and attitude towards conspicuous consumption in sixth and seventh grade primary school students
title_full Social anxiety and attitude towards conspicuous consumption in sixth and seventh grade primary school students
title_fullStr Social anxiety and attitude towards conspicuous consumption in sixth and seventh grade primary school students
title_full_unstemmed Social anxiety and attitude towards conspicuous consumption in sixth and seventh grade primary school students
title_short Social anxiety and attitude towards conspicuous consumption in sixth and seventh grade primary school students
title_sort social anxiety and attitude towards conspicuous consumption in sixth and seventh grade primary school students
topic conspicuous consumption
designer clothes
social anxiety
primary school
url http://scindeks-clanci.ceon.rs/data/pdf/0352-7379/2011/0352-73791102179V.pdf
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AT đuricveljko socialanxietyandattitudetowardsconspicuousconsumptioninsixthandseventhgradeprimaryschoolstudents