Social media and vaccine hesitancy: new updates for the era of COVID-19 and globalized infectious diseases

Despite major advances in vaccination over the past century, resurgence of vaccine-preventable illnesses has led the World Health Organization to identify vaccine hesitancy as a major threat to global health. Vaccine hesitancy may be fueled by health information obtained from a variety of sources, i...

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Main Authors: Neha Puri, Eric A. Coomes, Hourmazd Haghbayan, Keith Gunaratne
Format: Article
Language:English
Published: Taylor & Francis Group 2020-11-01
Series:Human Vaccines & Immunotherapeutics
Subjects:
Online Access:http://dx.doi.org/10.1080/21645515.2020.1780846
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author Neha Puri
Eric A. Coomes
Hourmazd Haghbayan
Keith Gunaratne
author_facet Neha Puri
Eric A. Coomes
Hourmazd Haghbayan
Keith Gunaratne
author_sort Neha Puri
collection DOAJ
description Despite major advances in vaccination over the past century, resurgence of vaccine-preventable illnesses has led the World Health Organization to identify vaccine hesitancy as a major threat to global health. Vaccine hesitancy may be fueled by health information obtained from a variety of sources, including new media such as the Internet and social media platforms. As access to technology has improved, social media has attained global penetrance. In contrast to traditional media, social media allow individuals to rapidly create and share content globally without editorial oversight. Users may self-select content streams, contributing to ideological isolation. As such, there are considerable public health concerns raised by anti-vaccination messaging on such platforms and the consequent potential for downstream vaccine hesitancy, including the compromise of public confidence in future vaccine development for novel pathogens, such as SARS-CoV-2 for the prevention of COVID-19. In this review, we discuss the current position of social media platforms in propagating vaccine hesitancy and explore next steps in how social media may be used to improve health literacy and foster public trust in vaccination.
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spelling doaj.art-1dcff01639d540928345a6fc586774152023-09-22T08:51:49ZengTaylor & Francis GroupHuman Vaccines & Immunotherapeutics2164-55152164-554X2020-11-0116112586259310.1080/21645515.2020.17808461780846Social media and vaccine hesitancy: new updates for the era of COVID-19 and globalized infectious diseasesNeha Puri0Eric A. Coomes1Hourmazd Haghbayan2Keith Gunaratne3University of TorontoUniversity of TorontoLondon Health Sciences Centre, Western UniversityUniversity of TorontoDespite major advances in vaccination over the past century, resurgence of vaccine-preventable illnesses has led the World Health Organization to identify vaccine hesitancy as a major threat to global health. Vaccine hesitancy may be fueled by health information obtained from a variety of sources, including new media such as the Internet and social media platforms. As access to technology has improved, social media has attained global penetrance. In contrast to traditional media, social media allow individuals to rapidly create and share content globally without editorial oversight. Users may self-select content streams, contributing to ideological isolation. As such, there are considerable public health concerns raised by anti-vaccination messaging on such platforms and the consequent potential for downstream vaccine hesitancy, including the compromise of public confidence in future vaccine development for novel pathogens, such as SARS-CoV-2 for the prevention of COVID-19. In this review, we discuss the current position of social media platforms in propagating vaccine hesitancy and explore next steps in how social media may be used to improve health literacy and foster public trust in vaccination.http://dx.doi.org/10.1080/21645515.2020.1780846vaccine hesitancyvaccinationanti-vaccine movementtwitterfacebooksocial mediamedicine and mediacovid-19
spellingShingle Neha Puri
Eric A. Coomes
Hourmazd Haghbayan
Keith Gunaratne
Social media and vaccine hesitancy: new updates for the era of COVID-19 and globalized infectious diseases
Human Vaccines & Immunotherapeutics
vaccine hesitancy
vaccination
anti-vaccine movement
twitter
facebook
social media
medicine and media
covid-19
title Social media and vaccine hesitancy: new updates for the era of COVID-19 and globalized infectious diseases
title_full Social media and vaccine hesitancy: new updates for the era of COVID-19 and globalized infectious diseases
title_fullStr Social media and vaccine hesitancy: new updates for the era of COVID-19 and globalized infectious diseases
title_full_unstemmed Social media and vaccine hesitancy: new updates for the era of COVID-19 and globalized infectious diseases
title_short Social media and vaccine hesitancy: new updates for the era of COVID-19 and globalized infectious diseases
title_sort social media and vaccine hesitancy new updates for the era of covid 19 and globalized infectious diseases
topic vaccine hesitancy
vaccination
anti-vaccine movement
twitter
facebook
social media
medicine and media
covid-19
url http://dx.doi.org/10.1080/21645515.2020.1780846
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