Let’s Eat: Group ordering behavior of filipino millennials in selected casual dining restaurants of Manila
Filipinos are fond of eating, and because of our orientation, we eat in groups, either with family or friends. With millennials being guests of restaurants, the researchers are irked to know their behavior upon ordering. Thus, this study aims to identify the group ordering behavior of Millennials in...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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AfricaJournals
2020-03-01
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| Series: | African Journal of Hospitality, Tourism and Leisure |
| Subjects: | |
| Online Access: | https://www.ajhtl.com/uploads/7/1/6/3/7163688/article_48_vol_9_2__2020_philippines.pdf |
| _version_ | 1819122088891383808 |
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| author | Daryl Ace V. Cornell Edgar Allan DC. Mendoza Grant B. Cornell |
| author_facet | Daryl Ace V. Cornell Edgar Allan DC. Mendoza Grant B. Cornell |
| author_sort | Daryl Ace V. Cornell |
| collection | DOAJ |
| description | Filipinos are fond of eating, and because of our orientation, we eat in groups, either with family or friends. With millennials being guests of restaurants, the researchers are irked to know their behavior upon ordering. Thus, this study aims to identify the group ordering behavior of Millennials in Casual-Dining Restaurants of Manila. The study utilized the Grounded Theory Method to address the research problem better. Findings from the survey revealed that Millennial food choice is affected by different factors. There are times that they conform to the group's food choice decision and there are times that they don’t. Some areas need further improvement in meeting guests’ needs and wants. Millennial ordering behavior and judgment in the group are dependent on who they are with, and how much time and money they have. Their behavior that they “wanted it all done now” is seen in their decision making, ordering process, service time and even in paying the bill. These factors have a considerable effect on ordering. It can either limit them or it can widen the range of their choices. Time is also an essential factor that determines the food choice of a millennial. Preferences can change under time pressure or constraints. Filipino Millennials are collectivist and aspect is noticeable in their behavior such as “pakikiramdam” “pakikisama” “pakikipagpalagayang loob” “pakikisangkot” “paggalang” and “pakikibagay” with their peers and family. |
| first_indexed | 2024-12-22T06:46:54Z |
| format | Article |
| id | doaj.art-1dd5acaa20a74b41be776eb5d84de6c3 |
| institution | Directory Open Access Journal |
| issn | 2223-814X |
| language | English |
| last_indexed | 2024-12-22T06:46:54Z |
| publishDate | 2020-03-01 |
| publisher | AfricaJournals |
| record_format | Article |
| series | African Journal of Hospitality, Tourism and Leisure |
| spelling | doaj.art-1dd5acaa20a74b41be776eb5d84de6c32022-12-21T18:35:15ZengAfricaJournalsAfrican Journal of Hospitality, Tourism and Leisure2223-814X2020-03-0192Let’s Eat: Group ordering behavior of filipino millennials in selected casual dining restaurants of ManilaDaryl Ace V. Cornell0Edgar Allan DC. Mendoza 1Grant B. Cornell 2College of Tourism, Hospitality and Transportation Management Polytechnic University of the Philippines College of Home Economics University of the Philippines Office of the Vice President for Research, Extension and International Affairs Eulogio Amang Rodriguez Institute of Science and Technology , PhilippinesFilipinos are fond of eating, and because of our orientation, we eat in groups, either with family or friends. With millennials being guests of restaurants, the researchers are irked to know their behavior upon ordering. Thus, this study aims to identify the group ordering behavior of Millennials in Casual-Dining Restaurants of Manila. The study utilized the Grounded Theory Method to address the research problem better. Findings from the survey revealed that Millennial food choice is affected by different factors. There are times that they conform to the group's food choice decision and there are times that they don’t. Some areas need further improvement in meeting guests’ needs and wants. Millennial ordering behavior and judgment in the group are dependent on who they are with, and how much time and money they have. Their behavior that they “wanted it all done now” is seen in their decision making, ordering process, service time and even in paying the bill. These factors have a considerable effect on ordering. It can either limit them or it can widen the range of their choices. Time is also an essential factor that determines the food choice of a millennial. Preferences can change under time pressure or constraints. Filipino Millennials are collectivist and aspect is noticeable in their behavior such as “pakikiramdam” “pakikisama” “pakikipagpalagayang loob” “pakikisangkot” “paggalang” and “pakikibagay” with their peers and family.https://www.ajhtl.com/uploads/7/1/6/3/7163688/article_48_vol_9_2__2020_philippines.pdfgroup orderingbehaviourmillennialspeersrestaurants |
| spellingShingle | Daryl Ace V. Cornell Edgar Allan DC. Mendoza Grant B. Cornell Let’s Eat: Group ordering behavior of filipino millennials in selected casual dining restaurants of Manila African Journal of Hospitality, Tourism and Leisure group ordering behaviour millennials peers restaurants |
| title | Let’s Eat: Group ordering behavior of filipino millennials in selected casual dining restaurants of Manila |
| title_full | Let’s Eat: Group ordering behavior of filipino millennials in selected casual dining restaurants of Manila |
| title_fullStr | Let’s Eat: Group ordering behavior of filipino millennials in selected casual dining restaurants of Manila |
| title_full_unstemmed | Let’s Eat: Group ordering behavior of filipino millennials in selected casual dining restaurants of Manila |
| title_short | Let’s Eat: Group ordering behavior of filipino millennials in selected casual dining restaurants of Manila |
| title_sort | let s eat group ordering behavior of filipino millennials in selected casual dining restaurants of manila |
| topic | group ordering behaviour millennials peers restaurants |
| url | https://www.ajhtl.com/uploads/7/1/6/3/7163688/article_48_vol_9_2__2020_philippines.pdf |
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