Exploring cross-cultural variations in visual attention patterns inside and outside national borders using immersive virtual reality

Exploring cross-cultural variations in visual attention patterns inside and outside national borders using immersive virtual reality

Abstract We examined theories of cross-cultural differences in cognitive style on a sample of 242 participants representing five cultural groups (Czechia, Ghana, eastern and western Turkey, and Taiwan). The experiment involved immersive virtual environments consisting of two salient focal objects an...

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Bibliographic Details
Main Authors: Alžběta Šašinková, Jiří Čeněk, Pavel Ugwitz, Jie-Li Tsai, Ioannis Giannopoulos, David Lacko, Zdeněk Stachoň, Jan Fitz, Čeněk Šašinka
Format: Article
Language:English
Published: Nature Portfolio 2023-11-01
Series:Scientific Reports
Online Access:https://doi.org/10.1038/s41598-023-46103-1

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