Televised food advertising targeting children: An updated content analysis considering age & USDHHS nutritional guidelines
Responding to the public concern about the prevalence of televised food advertising affecting childhood obesity, government agencies and public institutions have made several efforts that include industry self-regulation and launching new nutritional guides (We Can!). To determine whether these effo...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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Taylor & Francis Group
2022-12-01
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| Series: | Cogent Arts & Humanities |
| Subjects: | |
| Online Access: | https://www.tandfonline.com/doi/10.1080/23311983.2022.2134631 |
| _version_ | 1797987399182057472 |
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| author | Merve Erten Hojoon Choi Temple Northup |
| author_facet | Merve Erten Hojoon Choi Temple Northup |
| author_sort | Merve Erten |
| collection | DOAJ |
| description | Responding to the public concern about the prevalence of televised food advertising affecting childhood obesity, government agencies and public institutions have made several efforts that include industry self-regulation and launching new nutritional guides (We Can!). To determine whether these efforts are empirically effective, this content analytic study analyzed 1,762 food advertisements from three cable networks primarily targeting children (Cartoon Network, Nickelodeon, and Disney Channel). Results show that a substantial number of unhealthy food advertisements targeting children remain and have not decreased compared to previous studies, meaning that advertisers are unlikely to follow industry self-regulations and government nutritional guidelines. These findings offer several theoretical and practical implications. Recommendations for future research are also discussed. |
| first_indexed | 2024-04-11T07:46:53Z |
| format | Article |
| id | doaj.art-1dd708f45b6444949002939b2bd8b636 |
| institution | Directory Open Access Journal |
| issn | 2331-1983 |
| language | English |
| last_indexed | 2024-04-11T07:46:53Z |
| publishDate | 2022-12-01 |
| publisher | Taylor & Francis Group |
| record_format | Article |
| series | Cogent Arts & Humanities |
| spelling | doaj.art-1dd708f45b6444949002939b2bd8b6362022-12-22T04:36:14ZengTaylor & Francis GroupCogent Arts & Humanities2331-19832022-12-019110.1080/23311983.2022.2134631Televised food advertising targeting children: An updated content analysis considering age & USDHHS nutritional guidelinesMerve Erten0Hojoon Choi1Temple Northup2Cizik School of Nursing, UT Health Houston, Houston, TX, USAJack J. Valenti School of Communication, College of Liberal Arts and Social Sciences, University of Houston, Houston, TX, USASchool of Journalism & Media Studies, College of Professional Studies and Fine Arts, San Diego State University, San Diego, CA, USAResponding to the public concern about the prevalence of televised food advertising affecting childhood obesity, government agencies and public institutions have made several efforts that include industry self-regulation and launching new nutritional guides (We Can!). To determine whether these efforts are empirically effective, this content analytic study analyzed 1,762 food advertisements from three cable networks primarily targeting children (Cartoon Network, Nickelodeon, and Disney Channel). Results show that a substantial number of unhealthy food advertisements targeting children remain and have not decreased compared to previous studies, meaning that advertisers are unlikely to follow industry self-regulations and government nutritional guidelines. These findings offer several theoretical and practical implications. Recommendations for future research are also discussed.https://www.tandfonline.com/doi/10.1080/23311983.2022.2134631advertisinghealthfoodtelevisionmarketingchildren |
| spellingShingle | Merve Erten Hojoon Choi Temple Northup Televised food advertising targeting children: An updated content analysis considering age & USDHHS nutritional guidelines Cogent Arts & Humanities advertising health food television marketing children |
| title | Televised food advertising targeting children: An updated content analysis considering age & USDHHS nutritional guidelines |
| title_full | Televised food advertising targeting children: An updated content analysis considering age & USDHHS nutritional guidelines |
| title_fullStr | Televised food advertising targeting children: An updated content analysis considering age & USDHHS nutritional guidelines |
| title_full_unstemmed | Televised food advertising targeting children: An updated content analysis considering age & USDHHS nutritional guidelines |
| title_short | Televised food advertising targeting children: An updated content analysis considering age & USDHHS nutritional guidelines |
| title_sort | televised food advertising targeting children an updated content analysis considering age usdhhs nutritional guidelines |
| topic | advertising health food television marketing children |
| url | https://www.tandfonline.com/doi/10.1080/23311983.2022.2134631 |
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