Formation of Marketing Activity on Organisation and Support of a Corporate Site of Companies That Operate in the Consumer Market
The article considers main issues of organisation of Internet marketing at small and medium enterprises of Ukraine, shows a necessity of development and marketing support of the site and provides recommendations on development, implementation and maintenance of corporate sites for marketing and adve...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Research Centre of Industrial Problems of Development of NAS of Ukraine
2014-03-01
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| Series: | Bìznes Inform |
| Subjects: | |
| Online Access: | http://www.business-inform.net/pdf/2014/3_0/402_406.pdf |
| _version_ | 1819055374686224384 |
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| author | Yarym-Agayev Oleksandr M. Debela Ganna O. |
| author_facet | Yarym-Agayev Oleksandr M. Debela Ganna O. |
| author_sort | Yarym-Agayev Oleksandr M. |
| collection | DOAJ |
| description | The article considers main issues of organisation of Internet marketing at small and medium enterprises of Ukraine, shows a necessity of development and marketing support of the site and provides recommendations on development, implementation and maintenance of corporate sites for marketing and advertising managers. The article considers such directions of operation with the site as analysis of sites of competitors, development of a corporate site, information provision of the site, site indexation and its promotion in search engines, placing site links at information portals, creation of pages in social networks, work at forums, information mailings, operation with site analytics and ensuring feedback with the site visitors. The listed recommendations would allow increase the site image, attract new clients, organise efficient co-operation with specialists on development and promotion of the site and achieve the maximal effect from this source of advertisement and sales. |
| first_indexed | 2024-12-21T13:06:30Z |
| format | Article |
| id | doaj.art-1e0b340b38204aaa84a5ac3c97612098 |
| institution | Directory Open Access Journal |
| issn | 2222-4459 |
| language | English |
| last_indexed | 2024-12-21T13:06:30Z |
| publishDate | 2014-03-01 |
| publisher | Research Centre of Industrial Problems of Development of NAS of Ukraine |
| record_format | Article |
| series | Bìznes Inform |
| spelling | doaj.art-1e0b340b38204aaa84a5ac3c976120982022-12-21T19:03:00ZengResearch Centre of Industrial Problems of Development of NAS of UkraineBìznes Inform2222-44592014-03-013402406Formation of Marketing Activity on Organisation and Support of a Corporate Site of Companies That Operate in the Consumer MarketYarym-Agayev Oleksandr M.0Debela Ganna O.1 Donetsk National Technical University Donetsk National Technical University The article considers main issues of organisation of Internet marketing at small and medium enterprises of Ukraine, shows a necessity of development and marketing support of the site and provides recommendations on development, implementation and maintenance of corporate sites for marketing and advertising managers. The article considers such directions of operation with the site as analysis of sites of competitors, development of a corporate site, information provision of the site, site indexation and its promotion in search engines, placing site links at information portals, creation of pages in social networks, work at forums, information mailings, operation with site analytics and ensuring feedback with the site visitors. The listed recommendations would allow increase the site image, attract new clients, organise efficient co-operation with specialists on development and promotion of the site and achieve the maximal effect from this source of advertisement and sales.http://www.business-inform.net/pdf/2014/3_0/402_406.pdfsiteInternet marketingpromotioncontent |
| spellingShingle | Yarym-Agayev Oleksandr M. Debela Ganna O. Formation of Marketing Activity on Organisation and Support of a Corporate Site of Companies That Operate in the Consumer Market Bìznes Inform site Internet marketing promotion content |
| title | Formation of Marketing Activity on Organisation and Support of a Corporate Site of Companies That Operate in the Consumer Market |
| title_full | Formation of Marketing Activity on Organisation and Support of a Corporate Site of Companies That Operate in the Consumer Market |
| title_fullStr | Formation of Marketing Activity on Organisation and Support of a Corporate Site of Companies That Operate in the Consumer Market |
| title_full_unstemmed | Formation of Marketing Activity on Organisation and Support of a Corporate Site of Companies That Operate in the Consumer Market |
| title_short | Formation of Marketing Activity on Organisation and Support of a Corporate Site of Companies That Operate in the Consumer Market |
| title_sort | formation of marketing activity on organisation and support of a corporate site of companies that operate in the consumer market |
| topic | site Internet marketing promotion content |
| url | http://www.business-inform.net/pdf/2014/3_0/402_406.pdf |
| work_keys_str_mv | AT yarymagayevoleksandrm formationofmarketingactivityonorganisationandsupportofacorporatesiteofcompaniesthatoperateintheconsumermarket AT debelagannao formationofmarketingactivityonorganisationandsupportofacorporatesiteofcompaniesthatoperateintheconsumermarket |