Market orientation and corporate social responsibility: towards an integrated conceptual framework
Abstract The aim of this study is to develop a comprehensive framework and propositions showing the integration of market orientation (MO) as an economic-oriented strategy and corporate social responsibility (CSR), as a socially–oriented strategy for business performance (BP). A review of literature...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
SpringerOpen
2017-11-01
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| Series: | International Journal of Corporate Social Responsibility |
| Subjects: | |
| Online Access: | http://link.springer.com/article/10.1186/s40991-017-0020-1 |