Ways and means of creating expressiveness in English and Russian-language advertisements during COVID-19 pandemic
Covid 19 is a turning point in the development of society and certainly it has an impact on language in general and the language of advertising in particular. This article analyses the complex nexus of multi-dimensional impacts of the pandemic on the advertising text. The advertising text is oversat...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
EDP Sciences
2022-01-01
|
| Series: | E3S Web of Conferences |
| Online Access: | https://www.e3s-conferences.org/articles/e3sconf/pdf/2022/30/e3sconf_interagromash2022_04036.pdf |
| _version_ | 1797951140385521664 |
|---|---|
| author | Tsybenko Elzara Vartanova Natalia Volodina Marina |
| author_facet | Tsybenko Elzara Vartanova Natalia Volodina Marina |
| author_sort | Tsybenko Elzara |
| collection | DOAJ |
| description | Covid 19 is a turning point in the development of society and certainly it has an impact on language in general and the language of advertising in particular. This article analyses the complex nexus of multi-dimensional impacts of the pandemic on the advertising text. The advertising text is oversaturated with linguistic means, with the help of which information is most effectively transmitted, aimed at a potential consumer in order to encourage them to take an action related to the acquisition (use) of goods and services. The special organization of the advertising text (stylistic devices, special syntax, "reinforced" punctuation) betrays the pragmatic aspect of the message. In this article, based on the material of advertising texts during the COVID-19 pandemic, the means of expressiveness in English and Russian-language advertisements are considered and analyzed at the phonetic, syntactic and punctuation levels of the language. The means of strengthening the pragmatic potential of the advertising text include, first of all, expressiveness. Expressiveness is one of the most important potential enhancers of an advertising message. The way expressiveness is one of the key linguistic problems. In this article, we focused on the significance of the linguistic essence of expressiveness, its place and structure in the language system in order to analyze the expressive possibilities of expressive means, the conditions and methods of their use in an advertising text. |
| first_indexed | 2024-04-10T22:25:57Z |
| format | Article |
| id | doaj.art-1e37eb956c524a26b739611c3a455a62 |
| institution | Directory Open Access Journal |
| issn | 2267-1242 |
| language | English |
| last_indexed | 2024-04-10T22:25:57Z |
| publishDate | 2022-01-01 |
| publisher | EDP Sciences |
| record_format | Article |
| series | E3S Web of Conferences |
| spelling | doaj.art-1e37eb956c524a26b739611c3a455a622023-01-17T09:14:14ZengEDP SciencesE3S Web of Conferences2267-12422022-01-013630403610.1051/e3sconf/202236304036e3sconf_interagromash2022_04036Ways and means of creating expressiveness in English and Russian-language advertisements during COVID-19 pandemicTsybenko Elzara0Vartanova Natalia1Volodina Marina2Don State Technical UniversityDon State Technical UniversityDon State Technical UniversityCovid 19 is a turning point in the development of society and certainly it has an impact on language in general and the language of advertising in particular. This article analyses the complex nexus of multi-dimensional impacts of the pandemic on the advertising text. The advertising text is oversaturated with linguistic means, with the help of which information is most effectively transmitted, aimed at a potential consumer in order to encourage them to take an action related to the acquisition (use) of goods and services. The special organization of the advertising text (stylistic devices, special syntax, "reinforced" punctuation) betrays the pragmatic aspect of the message. In this article, based on the material of advertising texts during the COVID-19 pandemic, the means of expressiveness in English and Russian-language advertisements are considered and analyzed at the phonetic, syntactic and punctuation levels of the language. The means of strengthening the pragmatic potential of the advertising text include, first of all, expressiveness. Expressiveness is one of the most important potential enhancers of an advertising message. The way expressiveness is one of the key linguistic problems. In this article, we focused on the significance of the linguistic essence of expressiveness, its place and structure in the language system in order to analyze the expressive possibilities of expressive means, the conditions and methods of their use in an advertising text.https://www.e3s-conferences.org/articles/e3sconf/pdf/2022/30/e3sconf_interagromash2022_04036.pdf |
| spellingShingle | Tsybenko Elzara Vartanova Natalia Volodina Marina Ways and means of creating expressiveness in English and Russian-language advertisements during COVID-19 pandemic E3S Web of Conferences |
| title | Ways and means of creating expressiveness in English and Russian-language advertisements during COVID-19 pandemic |
| title_full | Ways and means of creating expressiveness in English and Russian-language advertisements during COVID-19 pandemic |
| title_fullStr | Ways and means of creating expressiveness in English and Russian-language advertisements during COVID-19 pandemic |
| title_full_unstemmed | Ways and means of creating expressiveness in English and Russian-language advertisements during COVID-19 pandemic |
| title_short | Ways and means of creating expressiveness in English and Russian-language advertisements during COVID-19 pandemic |
| title_sort | ways and means of creating expressiveness in english and russian language advertisements during covid 19 pandemic |
| url | https://www.e3s-conferences.org/articles/e3sconf/pdf/2022/30/e3sconf_interagromash2022_04036.pdf |
| work_keys_str_mv | AT tsybenkoelzara waysandmeansofcreatingexpressivenessinenglishandrussianlanguageadvertisementsduringcovid19pandemic AT vartanovanatalia waysandmeansofcreatingexpressivenessinenglishandrussianlanguageadvertisementsduringcovid19pandemic AT volodinamarina waysandmeansofcreatingexpressivenessinenglishandrussianlanguageadvertisementsduringcovid19pandemic |