La fabrication de la mise en relief dans les énoncés publicitaires d’accroche
In the continuity of our work on the emphasis in proverbs and slogans, this study explores two highly productive intensive structures shared by French advertising slogans SN Advintensif Adj and A c’est Z. The emphasis in these lexico-syntactic structures results essentially from the choice of...
Main Author: | |
---|---|
Format: | Article |
Language: | English |
Published: |
Université de Lille
2021-12-01
|
Series: | Lexique |
Online Access: | http://www.peren-revues.fr/lexique/index.php?id=139 |
Summary: | In the continuity of our work on the emphasis in proverbs and slogans, this study explores two highly productive intensive structures shared by French advertising slogans SN Advintensif Adj and A c’est Z. The emphasis in these lexico-syntactic structures results essentially from the choice of binary framework A/Z, to which other processes can be added such as erasures of uninformative elements, presence of the pointer c’est, repetition of a constituent, in particular of the infinitive, and presence of intensive adverbs that have been duly selected. |
---|---|
ISSN: | 2804-7397 |