La fabrication de la mise en relief dans les énoncés publicitaires d’accroche
In the continuity of our work on the emphasis in proverbs and slogans, this study explores two highly productive intensive structures shared by French advertising slogans SN Advintensif Adj and A c’est Z. The emphasis in these lexico-syntactic structures results essentially from the choice of...
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| Format: | Article |
| Language: | English |
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Université de Lille
2021-12-01
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| Series: | Lexique |
| Online Access: | http://www.peren-revues.fr/lexique/index.php?id=139 |