Literary prizes − do they boost the book market?
<span>The growing competition on the book market has put the marketing activities in the centre of publishers' interest. One of the most important tools for book promotion are literary prizes. They determine the success of both writers and publishers as well as commercial one. The best kn...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Wydawnictwo Naukowe Uniwersytetu Mikołaja Kopernika
2008-12-01
|
| Series: | Toruńskie Studia Bibliologiczne |
| Subjects: | |
| Online Access: | https://apcz.umk.pl/czasopisma/index.php/TSB/article/view/435 |