Destination competitivenes: A challenging process for Serbia

The degree to which a country can benefit from its tourism industry depends largely on this competitive position on the international tourist market. Therefore, it is very important for one destination to realise its real competitive position on the tourism market as well as to address its weaknesse...

Full description

Bibliographic Details
Main Authors: Tanja Armenski, Doris Omerzel Gomezelj, Branislav Djurdjev, Lukrecija Đeri, Aleksandra Dragin
Format: Article
Language:English
Published: University of Bucharest 2011-05-01
Series:Human Geographies: Journal of Studies and Research in Human Geography
Subjects:
Online Access:http://humangeographies.org.ro/articles/51/5_1_11_2_armenski.pdf
_version_ 1817993109749891072
author Tanja Armenski
Doris Omerzel Gomezelj
Branislav Djurdjev
Lukrecija Đeri
Aleksandra Dragin
author_facet Tanja Armenski
Doris Omerzel Gomezelj
Branislav Djurdjev
Lukrecija Đeri
Aleksandra Dragin
author_sort Tanja Armenski
collection DOAJ
description The degree to which a country can benefit from its tourism industry depends largely on this competitive position on the international tourist market. Therefore, it is very important for one destination to realise its real competitive position on the tourism market as well as to address its weaknesses comparing them to its major competitors. There are different models for measuring the competitiveness. Among all, we follow the framework of authors Dwyer, Livaic and Mellor (2003), so called Integrated model of destination competitiveness. The aim of this paper is to present the model of destination competitiveness and results of the survey, based on indicators associated with the model. The results showed that Serbia is more competitive in its natural, cultural and created resources than in destination management while, according to the Integrated model, Serbia is less competitive in demand conditions, which refer to the image and awareness of the destination itself.
first_indexed 2024-04-14T01:34:31Z
format Article
id doaj.art-1e42b03e9f4d4e47b424ed83662fc8c3
institution Directory Open Access Journal
issn 1843-6587
2067-2284
language English
last_indexed 2024-04-14T01:34:31Z
publishDate 2011-05-01
publisher University of Bucharest
record_format Article
series Human Geographies: Journal of Studies and Research in Human Geography
spelling doaj.art-1e42b03e9f4d4e47b424ed83662fc8c32022-12-22T02:20:00ZengUniversity of BucharestHuman Geographies: Journal of Studies and Research in Human Geography1843-65872067-22842011-05-01511933Destination competitivenes: A challenging process for SerbiaTanja Armenski0Doris Omerzel Gomezelj1Branislav Djurdjev2Lukrecija Đeri3Aleksandra Dragin4 University of Novi Sad, Faculty of Science, Department of Geography, Tourism and Hotel Management, Novi Sad, Serbia University of Novi Sad, Faculty of Science, Department of Geography, Tourism and Hotel Management, Novi Sad, Serbia University of Novi Sad, Faculty of Science, Department of Geography, Tourism and Hotel Management, Novi Sad, Serbia University of Novi Sad, Faculty of Science, Department of Geography, Tourism and Hotel Management, Novi Sad, Serbia University of Novi Sad, Faculty of Science, Department of Geography, Tourism and Hotel Management, Novi Sad, SerbiaThe degree to which a country can benefit from its tourism industry depends largely on this competitive position on the international tourist market. Therefore, it is very important for one destination to realise its real competitive position on the tourism market as well as to address its weaknesses comparing them to its major competitors. There are different models for measuring the competitiveness. Among all, we follow the framework of authors Dwyer, Livaic and Mellor (2003), so called Integrated model of destination competitiveness. The aim of this paper is to present the model of destination competitiveness and results of the survey, based on indicators associated with the model. The results showed that Serbia is more competitive in its natural, cultural and created resources than in destination management while, according to the Integrated model, Serbia is less competitive in demand conditions, which refer to the image and awareness of the destination itself.http://humangeographies.org.ro/articles/51/5_1_11_2_armenski.pdfCompetitive indicatorsCompetitive potentialDestination competitivenessSerbiatourism
spellingShingle Tanja Armenski
Doris Omerzel Gomezelj
Branislav Djurdjev
Lukrecija Đeri
Aleksandra Dragin
Destination competitivenes: A challenging process for Serbia
Human Geographies: Journal of Studies and Research in Human Geography
Competitive indicators
Competitive potential
Destination competitiveness
Serbia
tourism
title Destination competitivenes: A challenging process for Serbia
title_full Destination competitivenes: A challenging process for Serbia
title_fullStr Destination competitivenes: A challenging process for Serbia
title_full_unstemmed Destination competitivenes: A challenging process for Serbia
title_short Destination competitivenes: A challenging process for Serbia
title_sort destination competitivenes a challenging process for serbia
topic Competitive indicators
Competitive potential
Destination competitiveness
Serbia
tourism
url http://humangeographies.org.ro/articles/51/5_1_11_2_armenski.pdf
work_keys_str_mv AT tanjaarmenski destinationcompetitivenesachallengingprocessforserbia
AT dorisomerzelgomezelj destinationcompetitivenesachallengingprocessforserbia
AT branislavdjurdjev destinationcompetitivenesachallengingprocessforserbia
AT lukrecijađeri destinationcompetitivenesachallengingprocessforserbia
AT aleksandradragin destinationcompetitivenesachallengingprocessforserbia