A Gender-Based Approach: Service Quality and Customer’s Loyalty

A Gender-Based Approach: Service Quality and Customer’s Loyalty

This study explores moderating role of branch managers as gender on the service quality and customer’s loyalty in Private Banks of Pakistan. This study seeks additional insights through comparison of the strength of influence of gender as male and female. Data was collected using convenient sampling...

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Bibliographic Details
Main Authors: Qaisar Iqbal, Basheer Ahmad, Adeel Nasim
Format: Article
Language:English
Published: Mashhad: Behzad Hassannezhad Kashani 2016-12-01
Series:International Journal of Management, Accounting and Economics
Subjects:
manager
service quality
customer’s loyalty
retail banking
gender
customer’s satisfaction
Online Access:https://www.ijmae.com/article_116576_48af586a9530698291b3ede19f5ff60f.pdf

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