Communication for health promotion: the advertising campaigns on tuberculosis in Brazil
Aim: to analyze the content of advertising campaigns on tuberculosis produced by the Brazilian Ministry of Health in Brazil. Method: supported by the Health Promotion and Health Education benchmarks, analysis have been conducted in the campaigns carried out in the years of 2007, 2008, 2010 and 2011....
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | Portuguese |
| Published: |
Universidade Federal de Santa Maria
2017-05-01
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| Series: | Revista de Enfermagem da Universidade Federal de Santa Maria |
| Subjects: | |
| Online Access: | https://periodicos.ufsm.br/reufsm/article/view/22801 |
| Summary: | Aim: to analyze the content of advertising campaigns on tuberculosis produced by the Brazilian Ministry of Health in Brazil. Method: supported by the Health Promotion and Health Education benchmarks, analysis have been conducted in the campaigns carried out in the years of 2007, 2008, 2010 and 2011. Results: two thematic categories resulted from the analysis: “Cough can be tuberculosis! The treatment is free and should not be interrupted!” and “The ill and the disease: an image composition in advertising campaigns.” The texts appeal for individual consciousness and self-care based on the connection among health, absence of symptoms and adopting a surveillance attitude to avoid them. The used images are constituted by elements with low representativity of the diseased person’s reality. Conclusions: these reflections contribute to the field of health and nursing, especially as they produce an ethical conscience committed to reducing vulnerabilities and protecting life |
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| ISSN: | 2179-7692 2179-7692 |