Communication for health promotion: the advertising campaigns on tuberculosis in Brazil
Aim: to analyze the content of advertising campaigns on tuberculosis produced by the Brazilian Ministry of Health in Brazil. Method: supported by the Health Promotion and Health Education benchmarks, analysis have been conducted in the campaigns carried out in the years of 2007, 2008, 2010 and 2011....
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | Portuguese |
| Published: |
Universidade Federal de Santa Maria
2017-05-01
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| Series: | Revista de Enfermagem da Universidade Federal de Santa Maria |
| Subjects: | |
| Online Access: | https://periodicos.ufsm.br/reufsm/article/view/22801 |
| _version_ | 1818777166933917696 |
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| author | Maira Rossetto Lilian Zielke Hesler Rosana Maffacciolli Cristianne Famer Rocha Dora Lucia de Oliveira |
| author_facet | Maira Rossetto Lilian Zielke Hesler Rosana Maffacciolli Cristianne Famer Rocha Dora Lucia de Oliveira |
| author_sort | Maira Rossetto |
| collection | DOAJ |
| description | Aim: to analyze the content of advertising campaigns on tuberculosis produced by the Brazilian Ministry of Health in Brazil. Method: supported by the Health Promotion and Health Education benchmarks, analysis have been conducted in the campaigns carried out in the years of 2007, 2008, 2010 and 2011. Results: two thematic categories resulted from the analysis: “Cough can be tuberculosis! The treatment is free and should not be interrupted!” and “The ill and the disease: an image composition in advertising campaigns.” The texts appeal for individual consciousness and self-care based on the connection among health, absence of symptoms and adopting a surveillance attitude to avoid them. The used images are constituted by elements with low representativity of the diseased person’s reality. Conclusions: these reflections contribute to the field of health and nursing, especially as they produce an ethical conscience committed to reducing vulnerabilities and protecting life |
| first_indexed | 2024-12-18T11:24:31Z |
| format | Article |
| id | doaj.art-1e703a76e3f84f6395831ce6d5bd5dd7 |
| institution | Directory Open Access Journal |
| issn | 2179-7692 2179-7692 |
| language | Portuguese |
| last_indexed | 2024-12-18T11:24:31Z |
| publishDate | 2017-05-01 |
| publisher | Universidade Federal de Santa Maria |
| record_format | Article |
| series | Revista de Enfermagem da Universidade Federal de Santa Maria |
| spelling | doaj.art-1e703a76e3f84f6395831ce6d5bd5dd72022-12-21T21:09:45ZporUniversidade Federal de Santa MariaRevista de Enfermagem da Universidade Federal de Santa Maria2179-76922179-76922017-05-0171182810.5902/217976922280112928Communication for health promotion: the advertising campaigns on tuberculosis in BrazilMaira Rossetto0Lilian Zielke Hesler1Rosana Maffacciolli2Cristianne Famer Rocha3Dora Lucia de Oliveira4UFFS - ChapecoDoutoranda pela UFRGSPós doutoranda pela UFRGS.UFRGSUFRGSAim: to analyze the content of advertising campaigns on tuberculosis produced by the Brazilian Ministry of Health in Brazil. Method: supported by the Health Promotion and Health Education benchmarks, analysis have been conducted in the campaigns carried out in the years of 2007, 2008, 2010 and 2011. Results: two thematic categories resulted from the analysis: “Cough can be tuberculosis! The treatment is free and should not be interrupted!” and “The ill and the disease: an image composition in advertising campaigns.” The texts appeal for individual consciousness and self-care based on the connection among health, absence of symptoms and adopting a surveillance attitude to avoid them. The used images are constituted by elements with low representativity of the diseased person’s reality. Conclusions: these reflections contribute to the field of health and nursing, especially as they produce an ethical conscience committed to reducing vulnerabilities and protecting lifehttps://periodicos.ufsm.br/reufsm/article/view/22801tuberculoseeducação em saúdecomunicaçãopromoção da saúde |
| spellingShingle | Maira Rossetto Lilian Zielke Hesler Rosana Maffacciolli Cristianne Famer Rocha Dora Lucia de Oliveira Communication for health promotion: the advertising campaigns on tuberculosis in Brazil Revista de Enfermagem da Universidade Federal de Santa Maria tuberculose educação em saúde comunicação promoção da saúde |
| title | Communication for health promotion: the advertising campaigns on tuberculosis in Brazil |
| title_full | Communication for health promotion: the advertising campaigns on tuberculosis in Brazil |
| title_fullStr | Communication for health promotion: the advertising campaigns on tuberculosis in Brazil |
| title_full_unstemmed | Communication for health promotion: the advertising campaigns on tuberculosis in Brazil |
| title_short | Communication for health promotion: the advertising campaigns on tuberculosis in Brazil |
| title_sort | communication for health promotion the advertising campaigns on tuberculosis in brazil |
| topic | tuberculose educação em saúde comunicação promoção da saúde |
| url | https://periodicos.ufsm.br/reufsm/article/view/22801 |
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