Implementation of the balanced scorecard in a brazilian state-owned company: the case of Petrobras El proceso de implantación del balanced scorecard en una empresa estatal brasileña: el caso Petrobras O processo de implantação do balanced scorecard em uma empresa estatal brasileira: o caso Petrobras

Implementation of the balanced scorecard in a brazilian state-owned company: the case of Petrobras El proceso de implantación del balanced scorecard en una empresa estatal brasileña: el caso Petrobras O processo de implantação do balanced scorecard em uma empresa estatal brasileira: o caso Petrobras

The Balanced Scorecard (BSC), developed by Kaplan and Norton in 1992, responded to a need for consolidating the performance complexity of the organization and has been increasingly used since then. Among the advantages are the composition and visualization of performance measurements that reflect th...

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Bibliographic Details
Main Authors: Aline de Almeida Filgueiras, Luana Paula de Souza Barros, Josir Simeone Gomes
Format: Article
Language:Portuguese
Published: Emerald Publishing 2010-03-01
Series:REGE Revista de Gestão
Subjects:
Estratégia
Avaliação de Desempenho
Balanced Scorecard
Petrobras
Online Access:http://www.revistas.usp.br/rege/article/view/36693

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