Social attitudes towards roadside advertising
Public opinion is not always consistent with expert opinion. A nationwide CAWI research project was conducted in order to verify Polish drivers’ opinion on roadside advertising and their experience concerning distraction and loss of situational awareness. Research results show that although many dri...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
EDP Sciences
2017-01-01
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| Series: | MATEC Web of Conferences |
| Online Access: | https://doi.org/10.1051/matecconf/201712203006 |
| _version_ | 1818456388285759488 |
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| author | Olejniczak-Serowiec Anna Maliszewski Norbert Ziętek Kinga |
| author_facet | Olejniczak-Serowiec Anna Maliszewski Norbert Ziętek Kinga |
| author_sort | Olejniczak-Serowiec Anna |
| collection | DOAJ |
| description | Public opinion is not always consistent with expert opinion. A nationwide CAWI research project was conducted in order to verify Polish drivers’ opinion on roadside advertising and their experience concerning distraction and loss of situational awareness. Research results show that although many drivers have experienced partial loss of situational awareness, most of them are not convinced of the need to restrict roadside advertising. Nonetheless, on the basis of the results, we can identify the most distracting characteristics of roadside advertising as well as socially acceptable rule changes. |
| first_indexed | 2024-12-14T22:25:52Z |
| format | Article |
| id | doaj.art-1e85e16a749e42b7a48fac0de646226c |
| institution | Directory Open Access Journal |
| issn | 2261-236X |
| language | English |
| last_indexed | 2024-12-14T22:25:52Z |
| publishDate | 2017-01-01 |
| publisher | EDP Sciences |
| record_format | Article |
| series | MATEC Web of Conferences |
| spelling | doaj.art-1e85e16a749e42b7a48fac0de646226c2022-12-21T22:45:22ZengEDP SciencesMATEC Web of Conferences2261-236X2017-01-011220300610.1051/matecconf/201712203006matecconf_gambit2017_03006Social attitudes towards roadside advertisingOlejniczak-Serowiec Anna0Maliszewski Norbert1Ziętek Kinga2University of Warsaw, Faculty of PsychologyUniversity of Warsaw, Faculty of PsychologyUniversity of Warsaw, Faculty of PsychologyPublic opinion is not always consistent with expert opinion. A nationwide CAWI research project was conducted in order to verify Polish drivers’ opinion on roadside advertising and their experience concerning distraction and loss of situational awareness. Research results show that although many drivers have experienced partial loss of situational awareness, most of them are not convinced of the need to restrict roadside advertising. Nonetheless, on the basis of the results, we can identify the most distracting characteristics of roadside advertising as well as socially acceptable rule changes.https://doi.org/10.1051/matecconf/201712203006 |
| spellingShingle | Olejniczak-Serowiec Anna Maliszewski Norbert Ziętek Kinga Social attitudes towards roadside advertising MATEC Web of Conferences |
| title | Social attitudes towards roadside advertising |
| title_full | Social attitudes towards roadside advertising |
| title_fullStr | Social attitudes towards roadside advertising |
| title_full_unstemmed | Social attitudes towards roadside advertising |
| title_short | Social attitudes towards roadside advertising |
| title_sort | social attitudes towards roadside advertising |
| url | https://doi.org/10.1051/matecconf/201712203006 |
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