Leadership In Education And Social Media Marketing: Monitoring of Key Indicators
The article is concerned with the trends of the leadership in the high education and in the digital and SMM market by an analysis of the main indicators characterizing the University Rankings in 2021, Internet and Social media users for 2017-2021 years. The theoretical part of this work was the stu...
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| Format: | Article |
| Language: | English |
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University of Applied Sciences in Bielsko-Biała
2021-12-01
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| Series: | Zeszyty Naukowe Wyższej Szkoły Finansów i Prawa w Bielsku-Białej |
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| Online Access: | https://asej.eu/index.php/asej/article/view/610 |
| _version_ | 1797226402194391040 |
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| author | Yanina Lisun |
| author_facet | Yanina Lisun |
| author_sort | Yanina Lisun |
| collection | DOAJ |
| description |
The article is concerned with the trends of the leadership in the high education and in the digital and SMM market by an analysis of the main indicators characterizing the University Rankings in 2021, Internet and Social media users for 2017-2021 years. The theoretical part of this work was the study of the essence of the «leadership in education» and ranks of universities (overall score, total students, total students per total academic faculty staff, share of international students, share of international staff) as the external key indicators of the leadership. Regions of the world such as UK, Switzerland and USA, according to top 5 universities in 2021 were analyzed on such media channels as Facebook, Instagram, WhatsApp, Facebook Messenger, LinkedIn, TikTok. As the main results of this study were deducted that the correct use of the internet and social networks helps to increase the leadership level of the universities and its brand awareness; creates constant contact and provides relevant information to the audience related education services, forms loyal users and, consequently, increases students number and therefore requirements for the professional skills of the universities’ staff
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| first_indexed | 2024-03-10T07:44:12Z |
| format | Article |
| id | doaj.art-1e8c50144aca48feae1c317f2d2ea562 |
| institution | Directory Open Access Journal |
| issn | 2543-9103 2543-411X |
| language | English |
| last_indexed | 2024-04-24T14:24:20Z |
| publishDate | 2021-12-01 |
| publisher | University of Applied Sciences in Bielsko-Biała |
| record_format | Article |
| series | Zeszyty Naukowe Wyższej Szkoły Finansów i Prawa w Bielsku-Białej |
| spelling | doaj.art-1e8c50144aca48feae1c317f2d2ea5622024-04-03T05:29:24ZengUniversity of Applied Sciences in Bielsko-BiałaZeszyty Naukowe Wyższej Szkoły Finansów i Prawa w Bielsku-Białej2543-91032543-411X2021-12-0125410.19192/wsfip.sj4.2021.5Leadership In Education And Social Media Marketing: Monitoring of Key IndicatorsYanina Lisun0Kyiv National University of Trade and Economics The article is concerned with the trends of the leadership in the high education and in the digital and SMM market by an analysis of the main indicators characterizing the University Rankings in 2021, Internet and Social media users for 2017-2021 years. The theoretical part of this work was the study of the essence of the «leadership in education» and ranks of universities (overall score, total students, total students per total academic faculty staff, share of international students, share of international staff) as the external key indicators of the leadership. Regions of the world such as UK, Switzerland and USA, according to top 5 universities in 2021 were analyzed on such media channels as Facebook, Instagram, WhatsApp, Facebook Messenger, LinkedIn, TikTok. As the main results of this study were deducted that the correct use of the internet and social networks helps to increase the leadership level of the universities and its brand awareness; creates constant contact and provides relevant information to the audience related education services, forms loyal users and, consequently, increases students number and therefore requirements for the professional skills of the universities’ staff https://asej.eu/index.php/asej/article/view/610university rankingsleadership in educationdigital transformationsocial mediasocial networksmarketing communications |
| spellingShingle | Yanina Lisun Leadership In Education And Social Media Marketing: Monitoring of Key Indicators Zeszyty Naukowe Wyższej Szkoły Finansów i Prawa w Bielsku-Białej university rankings leadership in education digital transformation social media social networks marketing communications |
| title | Leadership In Education And Social Media Marketing: Monitoring of Key Indicators |
| title_full | Leadership In Education And Social Media Marketing: Monitoring of Key Indicators |
| title_fullStr | Leadership In Education And Social Media Marketing: Monitoring of Key Indicators |
| title_full_unstemmed | Leadership In Education And Social Media Marketing: Monitoring of Key Indicators |
| title_short | Leadership In Education And Social Media Marketing: Monitoring of Key Indicators |
| title_sort | leadership in education and social media marketing monitoring of key indicators |
| topic | university rankings leadership in education digital transformation social media social networks marketing communications |
| url | https://asej.eu/index.php/asej/article/view/610 |
| work_keys_str_mv | AT yaninalisun leadershipineducationandsocialmediamarketingmonitoringofkeyindicators |