PENGARUH HARGA, KUALITAS, PROMOSI DAN PELAYANAN TERHADAP PERILAKU KONSUMEN DALAM PEMBELIAN KARTU XI BEBAS DI KOTA MAGELANG

PENGARUH HARGA, KUALITAS, PROMOSI DAN PELAYANAN TERHADAP PERILAKU KONSUMEN DALAM PEMBELIAN KARTU XI BEBAS DI KOTA MAGELANG

Behavior of consumer is process passed by organization or someone in searching, esing, evaluating, and throwing away service or product after consumed to fulfill requirement of him. In this time many companies which producting card of prabayar so that in concurrence to compete to fight over consumer...

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Bibliographic Details
Main Author: Marlina` Kurnia
Format: Article
Language:Indonesian
Published: Universitas Muhammadiyah Magelang 2017-03-01
Series:Jurnal Analisis Bisnis Ekonomi
Subjects:
price
quality
promotion
service
behaviof of consumer
Online Access:http://journal.ummgl.ac.id/index.php/bisnisekonomi/article/view/1209

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