STUDY ON ACHIEVING A GOOD DESIGN FOR A BOOK COVER
This paper is focused to analyze a book cover using principles of advertising design, namely: conception unity, structure harmony, reception order, composition balance, contrast and hierarchy of information. The authors consider that a book cover is an advertisement because it has to realize the AI...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
SORGING
2021-12-01
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| Series: | Journal of Industrial Design and Engineering Graphics |
| Subjects: | |
| Online Access: | http://www.sorging.ro/jideg/index.php/jideg/article/view/257 |
| _version_ | 1797760676236623872 |
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| author | Nicoleta Elisabeta Pascu Victor Adir George Adir Elena Janina Vilcea |
| author_facet | Nicoleta Elisabeta Pascu Victor Adir George Adir Elena Janina Vilcea |
| author_sort | Nicoleta Elisabeta Pascu |
| collection | DOAJ |
| description |
This paper is focused to analyze a book cover using principles of advertising design, namely: conception unity, structure harmony, reception order, composition balance, contrast and hierarchy of information. The authors consider that a book cover is an advertisement because it has to realize the AIDA concept. It is about graphic design where the image and the title have an important role in selling a book. The target of the study (only a part of it is in the paper) was to answer to a few questions which will be defined in this paper. In our study we have identified a lot of different cover designs used by various publishing houses. We have analyzed the impact of colours, typography and scale to create order, balance and hierarchy to an adequate cover.
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| first_indexed | 2024-03-12T19:02:01Z |
| format | Article |
| id | doaj.art-1e9721fbc68e45739c0ecb7dfaf7a5c1 |
| institution | Directory Open Access Journal |
| issn | 1843-3766 2344-4681 |
| language | English |
| last_indexed | 2024-03-12T19:02:01Z |
| publishDate | 2021-12-01 |
| publisher | SORGING |
| record_format | Article |
| series | Journal of Industrial Design and Engineering Graphics |
| spelling | doaj.art-1e9721fbc68e45739c0ecb7dfaf7a5c12023-08-02T06:33:40ZengSORGINGJournal of Industrial Design and Engineering Graphics1843-37662344-46812021-12-01162STUDY ON ACHIEVING A GOOD DESIGN FOR A BOOK COVERNicoleta Elisabeta Pascu0Victor Adir1George Adir2Elena Janina Vilcea3University POLITEHNICA of BucharestUniversity POLITEHNICA of BucharestUniversity POLITEHNICA of BucharestUniversity POLITEHNICA of Bucharest This paper is focused to analyze a book cover using principles of advertising design, namely: conception unity, structure harmony, reception order, composition balance, contrast and hierarchy of information. The authors consider that a book cover is an advertisement because it has to realize the AIDA concept. It is about graphic design where the image and the title have an important role in selling a book. The target of the study (only a part of it is in the paper) was to answer to a few questions which will be defined in this paper. In our study we have identified a lot of different cover designs used by various publishing houses. We have analyzed the impact of colours, typography and scale to create order, balance and hierarchy to an adequate cover. http://www.sorging.ro/jideg/index.php/jideg/article/view/257book covertitleimagegraphic representationadvertising designconception unity |
| spellingShingle | Nicoleta Elisabeta Pascu Victor Adir George Adir Elena Janina Vilcea STUDY ON ACHIEVING A GOOD DESIGN FOR A BOOK COVER Journal of Industrial Design and Engineering Graphics book cover title image graphic representation advertising design conception unity |
| title | STUDY ON ACHIEVING A GOOD DESIGN FOR A BOOK COVER |
| title_full | STUDY ON ACHIEVING A GOOD DESIGN FOR A BOOK COVER |
| title_fullStr | STUDY ON ACHIEVING A GOOD DESIGN FOR A BOOK COVER |
| title_full_unstemmed | STUDY ON ACHIEVING A GOOD DESIGN FOR A BOOK COVER |
| title_short | STUDY ON ACHIEVING A GOOD DESIGN FOR A BOOK COVER |
| title_sort | study on achieving a good design for a book cover |
| topic | book cover title image graphic representation advertising design conception unity |
| url | http://www.sorging.ro/jideg/index.php/jideg/article/view/257 |
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