Gojek VS Grab: Which One Is Better in Creating Customer Satisfaction and Loyalty?

Gojek VS Grab: Which One Is Better in Creating Customer Satisfaction and Loyalty?

Online ride-hailing is now becoming a popular option for customers to travel worldwide, including for consumers in Indonesia. However, the Covid-19 pandemic caused many force majeure problems for companies serving online ride-hailing services. These situations lead to numerous customer dissatisfact...

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Bibliographic Details
Main Authors: Berto Mulia Wibawa, Grisna Anggadwita, Rachma Rizqina Mardhotillah, Syarief Nur Husin, Alyaa Zalfaa Komara Putri, Siska Lusia Putri
Format: Article
Language:English
Published: Universitas Nahdlatul Ulama Surabaya 2022-03-01
Series:Business and Finance Journal
Subjects:
Online ride-hailing
customer satisfaction
customer loyalty
Gojek
Grab
Online Access:https://journal2.unusa.ac.id/index.php/BFJ/article/view/2607

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