Effect of Family Pressure, Peer Pressure, and Media Pressure on Body Image Dissatisfaction among Women

ABSTRACT In the current decades, family-pressure, peer-pressure, and media-pressureare playing a vital role in leadingto body image dissatisfaction among working women.   Purpose:The main objective of the current study was to find out the effect of family-pressure, peer-press...

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Main Authors: Muhammad Akbar, Fakhira Nasir, Memoona Aslam, Iqra Qasim
Format: Article
Language:English
Published: CSRC Publishing 2022-06-01
Series:Journal of Business and Social Review in Emerging Economies
Subjects:
Online Access:https://www.publishing.globalcsrc.org/ojs/index.php/jbsee/article/view/2249
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author Muhammad Akbar
Fakhira Nasir
Memoona Aslam
Iqra Qasim
author_facet Muhammad Akbar
Fakhira Nasir
Memoona Aslam
Iqra Qasim
author_sort Muhammad Akbar
collection DOAJ
description ABSTRACT In the current decades, family-pressure, peer-pressure, and media-pressureare playing a vital role in leadingto body image dissatisfaction among working women.   Purpose:The main objective of the current study was to find out the effect of family-pressure, peer-pressure and media-pressure on body image dissatisfaction among working women. Design/Methodology/Approach:The research was based on a cross-sectional survey. The sample consisted of 250 working women. Sociocultural Attitude toward Appearance Questionnaire and Body Dissatisfaction Scalewere used for data collection. Findings:Multiple Regression analysis was applied to test the hypothesis. The findings indicated that family-pressure has a positive effect on body image dissatisfaction. The findings indicated that peer-pressure has a positive effect on body image dissatisfaction. . The findings indicated that media-pressure has a positive effect on body image dissatisfaction. Implications/Originality/Value: The findings empirically established the impact of family-pressure, peer-pressure and media-pressure on body image dissatisfaction among working women.    
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spelling doaj.art-1eba252b1102469abe315015808081702022-12-22T02:31:08ZengCSRC PublishingJournal of Business and Social Review in Emerging Economies2519-089X2519-03262022-06-018210.26710/jbsee.v8i2.2249Effect of Family Pressure, Peer Pressure, and Media Pressure on Body Image Dissatisfaction among WomenMuhammad Akbar0Fakhira Nasir1Memoona Aslam2Iqra Qasim3Government Post Graduate College Jhang, Jhang, Punjab, Pakistan University of Sargodha, Sargodha, Punjab, PakistanGovernment College University Faisalabad, Faisalabad, Punjab, Pakistan University of Lahore, Sargodha Campus, Sargodha, Punjab, Pakistan ABSTRACT In the current decades, family-pressure, peer-pressure, and media-pressureare playing a vital role in leadingto body image dissatisfaction among working women.   Purpose:The main objective of the current study was to find out the effect of family-pressure, peer-pressure and media-pressure on body image dissatisfaction among working women. Design/Methodology/Approach:The research was based on a cross-sectional survey. The sample consisted of 250 working women. Sociocultural Attitude toward Appearance Questionnaire and Body Dissatisfaction Scalewere used for data collection. Findings:Multiple Regression analysis was applied to test the hypothesis. The findings indicated that family-pressure has a positive effect on body image dissatisfaction. The findings indicated that peer-pressure has a positive effect on body image dissatisfaction. . The findings indicated that media-pressure has a positive effect on body image dissatisfaction. Implications/Originality/Value: The findings empirically established the impact of family-pressure, peer-pressure and media-pressure on body image dissatisfaction among working women.     https://www.publishing.globalcsrc.org/ojs/index.php/jbsee/article/view/2249Family-pressurePeer-pressureMedia-pressureBody image dissatisfaction
spellingShingle Muhammad Akbar
Fakhira Nasir
Memoona Aslam
Iqra Qasim
Effect of Family Pressure, Peer Pressure, and Media Pressure on Body Image Dissatisfaction among Women
Journal of Business and Social Review in Emerging Economies
Family-pressure
Peer-pressure
Media-pressure
Body image dissatisfaction
title Effect of Family Pressure, Peer Pressure, and Media Pressure on Body Image Dissatisfaction among Women
title_full Effect of Family Pressure, Peer Pressure, and Media Pressure on Body Image Dissatisfaction among Women
title_fullStr Effect of Family Pressure, Peer Pressure, and Media Pressure on Body Image Dissatisfaction among Women
title_full_unstemmed Effect of Family Pressure, Peer Pressure, and Media Pressure on Body Image Dissatisfaction among Women
title_short Effect of Family Pressure, Peer Pressure, and Media Pressure on Body Image Dissatisfaction among Women
title_sort effect of family pressure peer pressure and media pressure on body image dissatisfaction among women
topic Family-pressure
Peer-pressure
Media-pressure
Body image dissatisfaction
url https://www.publishing.globalcsrc.org/ojs/index.php/jbsee/article/view/2249
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AT iqraqasim effectoffamilypressurepeerpressureandmediapressureonbodyimagedissatisfactionamongwomen