Value innovation activities in the wireless telecommunications service sector: A case study of the Malaysian market
Innovation has become an important source of growth and survival for the telecom industry, especially with the highly competitive, dynamic business environment of this sector. The telecom market attributes of liberalization, privatization and globalization result in fierce competition, which aggrava...
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| Format: | Article |
| Language: | English |
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University of South Florida (USF) M3 Publishing
2020-03-01
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| Series: | Journal of Global Business Insights |
| Subjects: | |
| Online Access: | https://digitalcommons.usf.edu/globe/vol5/iss1/5 |
| _version_ | 1797689258134208512 |
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| author | Mohammed A. Hajar Daing Nasir Ibrahim Mohd Ridzuan Darun Mohammed A. Al-Sharafi |
| author_facet | Mohammed A. Hajar Daing Nasir Ibrahim Mohd Ridzuan Darun Mohammed A. Al-Sharafi |
| author_sort | Mohammed A. Hajar |
| collection | DOAJ |
| description | Innovation has become an important source of growth and survival for the telecom industry, especially with the highly competitive, dynamic business environment of this sector. The telecom market attributes of liberalization, privatization and globalization result in fierce competition, which aggravates telecom firms’ challenges to expand their market share, and hence, increase customer base, sales volume, and ultimately profit. A new strategy to succeed is innovation differentiation, which leads to breaking out the competition and creating uncongested market space. The aim of this paper is to highlight the logic of value innovation in the wireless telecom sector. A qualitative research approach was used to analyze the actions related to value innovation in the mobile service sector in Malaysia. In particular, this study focuses on the motivation, and hence the changed strategies, of telecom service providers to embrace value competition rather than traditional tariff competition in order to enhance customer satisfaction and encourage customer loyalty, which will ultimately result in higher profitability and growth. The services and loyalty packages provided by the telecom firms were reviewed through employing analytical case study. Also, this paper highlights the drawbacks and limitations of the services that did not live up to the expectations of customers and failed to earn their loyalty. Moreover, this study gives suggestions to service providers regarding ways to achieve long-run profitable growth. |
| first_indexed | 2024-03-12T01:43:07Z |
| format | Article |
| id | doaj.art-1ecdc3eb218a4a77b2294e65589ca805 |
| institution | Directory Open Access Journal |
| issn | 2640-6489 |
| language | English |
| last_indexed | 2024-03-12T01:43:07Z |
| publishDate | 2020-03-01 |
| publisher | University of South Florida (USF) M3 Publishing |
| record_format | Article |
| series | Journal of Global Business Insights |
| spelling | doaj.art-1ecdc3eb218a4a77b2294e65589ca8052023-09-10T01:43:16ZengUniversity of South Florida (USF) M3 PublishingJournal of Global Business Insights2640-64892020-03-015110.5038/2640-6489.5.1.1125Value innovation activities in the wireless telecommunications service sector: A case study of the Malaysian marketMohammed A. Hajar0Daing Nasir Ibrahim1Mohd Ridzuan Darun2Mohammed A. Al-Sharafi3Universiti Malaysia PahangUniversiti Malaysia PahangUniversiti Malaysia PahangUniversiti Malaysia PahangInnovation has become an important source of growth and survival for the telecom industry, especially with the highly competitive, dynamic business environment of this sector. The telecom market attributes of liberalization, privatization and globalization result in fierce competition, which aggravates telecom firms’ challenges to expand their market share, and hence, increase customer base, sales volume, and ultimately profit. A new strategy to succeed is innovation differentiation, which leads to breaking out the competition and creating uncongested market space. The aim of this paper is to highlight the logic of value innovation in the wireless telecom sector. A qualitative research approach was used to analyze the actions related to value innovation in the mobile service sector in Malaysia. In particular, this study focuses on the motivation, and hence the changed strategies, of telecom service providers to embrace value competition rather than traditional tariff competition in order to enhance customer satisfaction and encourage customer loyalty, which will ultimately result in higher profitability and growth. The services and loyalty packages provided by the telecom firms were reviewed through employing analytical case study. Also, this paper highlights the drawbacks and limitations of the services that did not live up to the expectations of customers and failed to earn their loyalty. Moreover, this study gives suggestions to service providers regarding ways to achieve long-run profitable growth.https://digitalcommons.usf.edu/globe/vol5/iss1/5innovationvalue innovationtelecommalaysian telecommunications industry |
| spellingShingle | Mohammed A. Hajar Daing Nasir Ibrahim Mohd Ridzuan Darun Mohammed A. Al-Sharafi Value innovation activities in the wireless telecommunications service sector: A case study of the Malaysian market Journal of Global Business Insights innovation value innovation telecom malaysian telecommunications industry |
| title | Value innovation activities in the wireless telecommunications service sector: A case study of the Malaysian market |
| title_full | Value innovation activities in the wireless telecommunications service sector: A case study of the Malaysian market |
| title_fullStr | Value innovation activities in the wireless telecommunications service sector: A case study of the Malaysian market |
| title_full_unstemmed | Value innovation activities in the wireless telecommunications service sector: A case study of the Malaysian market |
| title_short | Value innovation activities in the wireless telecommunications service sector: A case study of the Malaysian market |
| title_sort | value innovation activities in the wireless telecommunications service sector a case study of the malaysian market |
| topic | innovation value innovation telecom malaysian telecommunications industry |
| url | https://digitalcommons.usf.edu/globe/vol5/iss1/5 |
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