SUSTAINING WAYANG TOPENG MALANGAN (MALANG TRADITIONAL PUPPET MASK DANCE) THROUGH ASMOROBANGUN’S STRATEGIES
This study aims to see the strategies of Asmorobangun art studio in preserving the existence of Wayang Topeng Malangan. This study uses the descriptive qualitative method with phenomenology approach. Phenomenology shows a philosophical approach to understand human experience based on the idea that h...
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| Format: | Article |
| Language: | English |
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University of Brawijaya
2019-06-01
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| Series: | Jurnal Aplikasi Manajemen |
| Subjects: | |
| Online Access: | https://jurnaljam.ub.ac.id/index.php/jam/article/view/1376 |
| _version_ | 1828898123074764800 |
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| author | Fitriyani Fitriyani Rofiaty Rofiaty Christin Susilowati |
| author_facet | Fitriyani Fitriyani Rofiaty Rofiaty Christin Susilowati |
| author_sort | Fitriyani Fitriyani |
| collection | DOAJ |
| description | This study aims to see the strategies of Asmorobangun art studio in preserving the existence of Wayang Topeng Malangan. This study uses the descriptive qualitative method with phenomenology approach. Phenomenology shows a philosophical approach to understand human experience based on the idea that human experience can not be separated from their subjectivity itself and it is determined by the context in which human lives (Zigmund and Babin, 2007: p.136). The finding shows that in terms of maintaining the existence of Wayang Topeng Malangan, Asmorobangun art studio applies these following strategies: 1). Shortening the dance performance; 2). Developing the marketing media using the internet; 3). Product diversification of Topeng Malangan Souvenirs; and 4). Providing a learning lesson about Wayang Topeng Malangan. |
| first_indexed | 2024-12-13T15:08:57Z |
| format | Article |
| id | doaj.art-1ed5a27c136f4f7c939b49a6508e9605 |
| institution | Directory Open Access Journal |
| issn | 1693-5241 2302-6332 |
| language | English |
| last_indexed | 2024-12-13T15:08:57Z |
| publishDate | 2019-06-01 |
| publisher | University of Brawijaya |
| record_format | Article |
| series | Jurnal Aplikasi Manajemen |
| spelling | doaj.art-1ed5a27c136f4f7c939b49a6508e96052022-12-21T23:40:55ZengUniversity of BrawijayaJurnal Aplikasi Manajemen1693-52412302-63322019-06-0117210.21776/ub.jam.2019.017.02.141001SUSTAINING WAYANG TOPENG MALANGAN (MALANG TRADITIONAL PUPPET MASK DANCE) THROUGH ASMOROBANGUN’S STRATEGIESFitriyani Fitriyani0Rofiaty Rofiaty1Christin Susilowati2Master in Management Faculty of Economics and Business Universitas BrawijayaFaculty of Economics and Business Universitas BrawijayaFaculty of Economics and Business Universitas BrawijayaThis study aims to see the strategies of Asmorobangun art studio in preserving the existence of Wayang Topeng Malangan. This study uses the descriptive qualitative method with phenomenology approach. Phenomenology shows a philosophical approach to understand human experience based on the idea that human experience can not be separated from their subjectivity itself and it is determined by the context in which human lives (Zigmund and Babin, 2007: p.136). The finding shows that in terms of maintaining the existence of Wayang Topeng Malangan, Asmorobangun art studio applies these following strategies: 1). Shortening the dance performance; 2). Developing the marketing media using the internet; 3). Product diversification of Topeng Malangan Souvenirs; and 4). Providing a learning lesson about Wayang Topeng Malangan.https://jurnaljam.ub.ac.id/index.php/jam/article/view/1376PhenomenologyStrategyCultural PreservationArt StudioWayang Topeng Malangan |
| spellingShingle | Fitriyani Fitriyani Rofiaty Rofiaty Christin Susilowati SUSTAINING WAYANG TOPENG MALANGAN (MALANG TRADITIONAL PUPPET MASK DANCE) THROUGH ASMOROBANGUN’S STRATEGIES Jurnal Aplikasi Manajemen Phenomenology Strategy Cultural Preservation Art Studio Wayang Topeng Malangan |
| title | SUSTAINING WAYANG TOPENG MALANGAN (MALANG TRADITIONAL PUPPET MASK DANCE) THROUGH ASMOROBANGUN’S STRATEGIES |
| title_full | SUSTAINING WAYANG TOPENG MALANGAN (MALANG TRADITIONAL PUPPET MASK DANCE) THROUGH ASMOROBANGUN’S STRATEGIES |
| title_fullStr | SUSTAINING WAYANG TOPENG MALANGAN (MALANG TRADITIONAL PUPPET MASK DANCE) THROUGH ASMOROBANGUN’S STRATEGIES |
| title_full_unstemmed | SUSTAINING WAYANG TOPENG MALANGAN (MALANG TRADITIONAL PUPPET MASK DANCE) THROUGH ASMOROBANGUN’S STRATEGIES |
| title_short | SUSTAINING WAYANG TOPENG MALANGAN (MALANG TRADITIONAL PUPPET MASK DANCE) THROUGH ASMOROBANGUN’S STRATEGIES |
| title_sort | sustaining wayang topeng malangan malang traditional puppet mask dance through asmorobangun s strategies |
| topic | Phenomenology Strategy Cultural Preservation Art Studio Wayang Topeng Malangan |
| url | https://jurnaljam.ub.ac.id/index.php/jam/article/view/1376 |
| work_keys_str_mv | AT fitriyanifitriyani sustainingwayangtopengmalanganmalangtraditionalpuppetmaskdancethroughasmorobangunsstrategies AT rofiatyrofiaty sustainingwayangtopengmalanganmalangtraditionalpuppetmaskdancethroughasmorobangunsstrategies AT christinsusilowati sustainingwayangtopengmalanganmalangtraditionalpuppetmaskdancethroughasmorobangunsstrategies |