STUDENT PARENT PERCEPTION TOWARDS CONSUMER BASED BRAND EQUITY

STUDENT PARENT PERCEPTION TOWARDS CONSUMER BASED BRAND EQUITY

It can be argued that parental role in selecting which university should a student candidate take is instrumental. With the rapidly growing Indonesia higher education industries over the last ten years, study in brand equity area focussing on the parent’s perception towards the brand equity of a uni...

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Bibliographic Details
Main Authors: Jilly Jo Haryanto, Andy Susilo Lukito Budi
Format: Article
Language:English
Published: Department of Management, Faculty of Economics and Business, Universitas Surabaya 2011-09-01
Series:Manajemen dan Bisnis
Subjects:
higher education, brand equity
Online Access:https://www.journalmabis.org/mabis/article/view/201

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