Nudging purchase intention towards more secure domestic IoT: The effect of label features and psychological mechanisms
The domestic Internet of Things market is flooded with unsecure devices and yet, the demand rises. This study aimed to find ways for labels to nudge consumers into purchasing safer devices. Two studies were conducted, one with a Dutch student sample (N = 193) and one with a UK population sample (N =...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2024-05-01
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| Series: | Computers in Human Behavior Reports |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2451958824000198 |