Easy does it: The role of fluency in cue weighting

We propose that people weight fluent, or easy to process, information more heavily than disfluent information when making judgments. Cue fluency was manipulated independent of objective cue validity in three studies, the findings from which support our hypothesis. In Experiment 1, participants weigh...

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Bibliographic Details
Main Authors: Anuj K. Shah, Daniel M. Oppenheimer
Format: Article
Language:English
Published: Cambridge University Press 2007-12-01
Series:Judgment and Decision Making
Subjects:
Online Access:https://www.cambridge.org/core/product/identifier/S1930297500000516/type/journal_article

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