Willingness of Tourists to Pay for Ecotourism Services in Selected Ecotourism Destinations in South-West, Nigeria
Quality ecotourism services provided at ecotourism destinations have great contributions to tourists’ willingness to pay for a certain service or products. One of the key challenges of ecotourism management is to set chargeable fees without ascertaining how much tourists are willing to pay. Hence,...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Joint Coordination Centre of the World Bank assisted National Agricultural Research Programme (NARP)
2023-12-01
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| Series: | Journal of Applied Sciences and Environmental Management |
| Subjects: | |
| Online Access: | https://www.ajol.info/index.php/jasem/article/view/261611 |
| _version_ | 1797236701367631872 |
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| author | D. T. Adesunloye F. C. Arowosafe |
| author_facet | D. T. Adesunloye F. C. Arowosafe |
| author_sort | D. T. Adesunloye |
| collection | DOAJ |
| description |
Quality ecotourism services provided at ecotourism destinations have great contributions to tourists’ willingness to pay for a certain service or products. One of the key challenges of ecotourism management is to set chargeable fees without ascertaining how much tourists are willing to pay. Hence, this paper investigates willingness of tourists to pay for ecotourism services in selected ecotourism destinations in South-West, Nigeria using appropriate standard methods. Major findings showed that 40.0% of tourists were willing to pay more for services such as tour guides, 35.0% for food and drink, 27.1% for cultural and entertainment, 26.8% for recreation, 18.3% for merchant services, and 14.0% for accommodation at the destinations.Inferential test showed that there is no significant relationship between the visitor’s age (x2=8.382, p= 0.755), gender (x2=3.718, p= 0.715), marital status (x2= 6.301, p=0.900), education level (x2=3.811, p= 0.987), religion (x2= 2.729, p= 0.842), main occupation (x2= 8.639, p= 0.733), monthly income (x2= 17.063, p= 0.147) and household size (x2= 4.595, p= 0.597). There is significant relationship between the visitors nationality (x2=16.950, p= 0.009). The paper concludes that that destinations attributes, such as the attractiveness of the site and presence of ecotourism services are the major factors in determining tourists’ willingness to pay for ecotourism services in ecotourism destinations.This paper would guide not only the management of the ecotourism destinations, but also policymakers to consider the important market segment among the visitors with a view to encouraging the visitation of such a target group in order to create an avenue for enhancing revenue for ecotourism destinations.
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| first_indexed | 2024-04-24T17:08:02Z |
| format | Article |
| id | doaj.art-1f272b8081104ed7b685bb79d71f1beb |
| institution | Directory Open Access Journal |
| issn | 2659-1502 2659-1499 |
| language | English |
| last_indexed | 2024-04-24T17:08:02Z |
| publishDate | 2023-12-01 |
| publisher | Joint Coordination Centre of the World Bank assisted National Agricultural Research Programme (NARP) |
| record_format | Article |
| series | Journal of Applied Sciences and Environmental Management |
| spelling | doaj.art-1f272b8081104ed7b685bb79d71f1beb2024-03-28T19:46:15ZengJoint Coordination Centre of the World Bank assisted National Agricultural Research Programme (NARP)Journal of Applied Sciences and Environmental Management2659-15022659-14992023-12-012712Willingness of Tourists to Pay for Ecotourism Services in Selected Ecotourism Destinations in South-West, NigeriaD. T. AdesunloyeF. C. Arowosafe Quality ecotourism services provided at ecotourism destinations have great contributions to tourists’ willingness to pay for a certain service or products. One of the key challenges of ecotourism management is to set chargeable fees without ascertaining how much tourists are willing to pay. Hence, this paper investigates willingness of tourists to pay for ecotourism services in selected ecotourism destinations in South-West, Nigeria using appropriate standard methods. Major findings showed that 40.0% of tourists were willing to pay more for services such as tour guides, 35.0% for food and drink, 27.1% for cultural and entertainment, 26.8% for recreation, 18.3% for merchant services, and 14.0% for accommodation at the destinations.Inferential test showed that there is no significant relationship between the visitor’s age (x2=8.382, p= 0.755), gender (x2=3.718, p= 0.715), marital status (x2= 6.301, p=0.900), education level (x2=3.811, p= 0.987), religion (x2= 2.729, p= 0.842), main occupation (x2= 8.639, p= 0.733), monthly income (x2= 17.063, p= 0.147) and household size (x2= 4.595, p= 0.597). There is significant relationship between the visitors nationality (x2=16.950, p= 0.009). The paper concludes that that destinations attributes, such as the attractiveness of the site and presence of ecotourism services are the major factors in determining tourists’ willingness to pay for ecotourism services in ecotourism destinations.This paper would guide not only the management of the ecotourism destinations, but also policymakers to consider the important market segment among the visitors with a view to encouraging the visitation of such a target group in order to create an avenue for enhancing revenue for ecotourism destinations. https://www.ajol.info/index.php/jasem/article/view/261611Economic valuation; Ecotourism services; Ecotourism destinations; Tourists; Willingness-to-pay |
| spellingShingle | D. T. Adesunloye F. C. Arowosafe Willingness of Tourists to Pay for Ecotourism Services in Selected Ecotourism Destinations in South-West, Nigeria Journal of Applied Sciences and Environmental Management Economic valuation; Ecotourism services; Ecotourism destinations; Tourists; Willingness-to-pay |
| title | Willingness of Tourists to Pay for Ecotourism Services in Selected Ecotourism Destinations in South-West, Nigeria |
| title_full | Willingness of Tourists to Pay for Ecotourism Services in Selected Ecotourism Destinations in South-West, Nigeria |
| title_fullStr | Willingness of Tourists to Pay for Ecotourism Services in Selected Ecotourism Destinations in South-West, Nigeria |
| title_full_unstemmed | Willingness of Tourists to Pay for Ecotourism Services in Selected Ecotourism Destinations in South-West, Nigeria |
| title_short | Willingness of Tourists to Pay for Ecotourism Services in Selected Ecotourism Destinations in South-West, Nigeria |
| title_sort | willingness of tourists to pay for ecotourism services in selected ecotourism destinations in south west nigeria |
| topic | Economic valuation; Ecotourism services; Ecotourism destinations; Tourists; Willingness-to-pay |
| url | https://www.ajol.info/index.php/jasem/article/view/261611 |
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