Decision-making processes and voter behavior in local elections in Bogotá.
This research studies citizen decisions in a local election, grouping voters according to vote motivations, candidate attributes and decision inputs. We suggest that voter motivation may be more determined by external and marketing influences than internal motivations. In addition, we believe that v...
| Main Author: | |
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| Format: | Article |
| Language: | Spanish |
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Universidad Sergio Arboleda
2008-12-01
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| Series: | Civilizar |
| Subjects: | |
| Online Access: | http://www.usergioarboleda.edu.co/civilizar/revista15/PROCESOS%20DECISORIOS.pdf |
| _version_ | 1818351280886644736 |
|---|---|
| author | Claudia Eugenia Toca Torres |
| author_facet | Claudia Eugenia Toca Torres |
| author_sort | Claudia Eugenia Toca Torres |
| collection | DOAJ |
| description | This research studies citizen decisions in a local election, grouping voters according to vote motivations, candidate attributes and decision inputs. We suggest that voter motivation may be more determined by external and marketing influences than internal motivations. In addition, we believe that voters consider candidate attributes more than his or her political proposal. Since the voters’ decision is based on very little information about all possible alternatives, it is biased in favor of the strongest campaign. |
| first_indexed | 2024-12-13T18:35:14Z |
| format | Article |
| id | doaj.art-1f2ad735b4934dc4b9e17aab73b1bffc |
| institution | Directory Open Access Journal |
| issn | 1657-8953 |
| language | Spanish |
| last_indexed | 2024-12-13T18:35:14Z |
| publishDate | 2008-12-01 |
| publisher | Universidad Sergio Arboleda |
| record_format | Article |
| series | Civilizar |
| spelling | doaj.art-1f2ad735b4934dc4b9e17aab73b1bffc2022-12-21T23:35:23ZspaUniversidad Sergio ArboledaCivilizar1657-89532008-12-0108156588Decision-making processes and voter behavior in local elections in Bogotá.Claudia Eugenia Toca TorresThis research studies citizen decisions in a local election, grouping voters according to vote motivations, candidate attributes and decision inputs. We suggest that voter motivation may be more determined by external and marketing influences than internal motivations. In addition, we believe that voters consider candidate attributes more than his or her political proposal. Since the voters’ decision is based on very little information about all possible alternatives, it is biased in favor of the strongest campaign.http://www.usergioarboleda.edu.co/civilizar/revista15/PROCESOS%20DECISORIOS.pdfDecisionselectionsmarketingconsumer behavior. |
| spellingShingle | Claudia Eugenia Toca Torres Decision-making processes and voter behavior in local elections in Bogotá. Civilizar Decisions elections marketing consumer behavior. |
| title | Decision-making processes and voter behavior in local elections in Bogotá. |
| title_full | Decision-making processes and voter behavior in local elections in Bogotá. |
| title_fullStr | Decision-making processes and voter behavior in local elections in Bogotá. |
| title_full_unstemmed | Decision-making processes and voter behavior in local elections in Bogotá. |
| title_short | Decision-making processes and voter behavior in local elections in Bogotá. |
| title_sort | decision making processes and voter behavior in local elections in bogota |
| topic | Decisions elections marketing consumer behavior. |
| url | http://www.usergioarboleda.edu.co/civilizar/revista15/PROCESOS%20DECISORIOS.pdf |
| work_keys_str_mv | AT claudiaeugeniatocatorres decisionmakingprocessesandvoterbehaviorinlocalelectionsinbogota |