Exploring Design, Site and Subject Matter vis-à-vis Public Art Engagement: Case Study of Āb-o-Ātash Park in Tehran

This article is the result of an exploratory research on public art in Āb-o-Ātash park in Tehran. It investigates the way the three elements of design, site, and subject matter affect audience engagement with public artworks. The research has been conducted through qualitative methods, namely unobt...

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Main Author: Negar Zojaji
Format: Article
Language:Catalan
Published: Universitat de Barcelona 2020-07-01
Series:On the W@terfront
Subjects:
Online Access:http://revistes.ub.edu/index.php/waterfront/article/view/31848
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author Negar Zojaji
author_facet Negar Zojaji
author_sort Negar Zojaji
collection DOAJ
description This article is the result of an exploratory research on public art in Āb-o-Ātash park in Tehran. It investigates the way the three elements of design, site, and subject matter affect audience engagement with public artworks. The research has been conducted through qualitative methods, namely unobtrusive observations and surveys. Artworks have been identified based on specifications extracted from discourse analysis of the concepts of publicness and authorship in public arts. Thereafter, characteristics of the visual samples have been processed through cluster analysis with respect to design, site, and subject matter in order to be compared, and related to the results of observations of audience engagement. The results propose a correlation between subject matters of the artworks and audience engagement in Āb-o-Ātash park.
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spelling doaj.art-1f37e42fc07a44b0853e4684579ff1002022-12-21T23:20:57ZcatUniversitat de BarcelonaOn the W@terfront1139-73652020-07-0162610.1344/waterfront2020.62.6.9Exploring Design, Site and Subject Matter vis-à-vis Public Art Engagement: Case Study of Āb-o-Ātash Park in TehranNegar Zojaji0Department of Art Research, Faculty of Art, Alzahra University, Iran.This article is the result of an exploratory research on public art in Āb-o-Ātash park in Tehran. It investigates the way the three elements of design, site, and subject matter affect audience engagement with public artworks. The research has been conducted through qualitative methods, namely unobtrusive observations and surveys. Artworks have been identified based on specifications extracted from discourse analysis of the concepts of publicness and authorship in public arts. Thereafter, characteristics of the visual samples have been processed through cluster analysis with respect to design, site, and subject matter in order to be compared, and related to the results of observations of audience engagement. The results propose a correlation between subject matters of the artworks and audience engagement in Āb-o-Ātash park.http://revistes.ub.edu/index.php/waterfront/article/view/31848TehranĀb-o-ĀtashDesignSiteSubject matterpublic engagement
spellingShingle Negar Zojaji
Exploring Design, Site and Subject Matter vis-à-vis Public Art Engagement: Case Study of Āb-o-Ātash Park in Tehran
On the W@terfront
Tehran
Āb-o-Ātash
Design
Site
Subject matter
public engagement
title Exploring Design, Site and Subject Matter vis-à-vis Public Art Engagement: Case Study of Āb-o-Ātash Park in Tehran
title_full Exploring Design, Site and Subject Matter vis-à-vis Public Art Engagement: Case Study of Āb-o-Ātash Park in Tehran
title_fullStr Exploring Design, Site and Subject Matter vis-à-vis Public Art Engagement: Case Study of Āb-o-Ātash Park in Tehran
title_full_unstemmed Exploring Design, Site and Subject Matter vis-à-vis Public Art Engagement: Case Study of Āb-o-Ātash Park in Tehran
title_short Exploring Design, Site and Subject Matter vis-à-vis Public Art Engagement: Case Study of Āb-o-Ātash Park in Tehran
title_sort exploring design site and subject matter vis a vis public art engagement case study of ab o atash park in tehran
topic Tehran
Āb-o-Ātash
Design
Site
Subject matter
public engagement
url http://revistes.ub.edu/index.php/waterfront/article/view/31848
work_keys_str_mv AT negarzojaji exploringdesignsiteandsubjectmattervisavispublicartengagementcasestudyofaboatashparkintehran