Digital Economic Challenges in the Informal Sector of Palembang City

This research analyze the digital economy challenges in the informal sector. The method of quantitative and qualitative descriptive approaches, In the quantitative method, data collection was carried out through surveys in 18 sub-districts 384 respondents. Meanwhile, in the qualitative method, inter...

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Main Authors: Monanisa, Sukmaniar, Saputra Wahyu
Format: Article
Language:English
Published: EDP Sciences 2023-01-01
Series:E3S Web of Conferences
Online Access:https://www.e3s-conferences.org/articles/e3sconf/pdf/2023/105/e3sconf_icstugm2023_07001.pdf
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author Monanisa
Sukmaniar
Saputra Wahyu
author_facet Monanisa
Sukmaniar
Saputra Wahyu
author_sort Monanisa
collection DOAJ
description This research analyze the digital economy challenges in the informal sector. The method of quantitative and qualitative descriptive approaches, In the quantitative method, data collection was carried out through surveys in 18 sub-districts 384 respondents. Meanwhile, in the qualitative method, interview guides were employed from 18 informants. Furthermore, the data obtained was analyzed using data reduction, data display, drawing conclusions, and verification. The main research result indicated that the digital economy is vital in increasing income and ease of transaction processes. The potential for the ecommerce industry was enormous in the Palembang city. People living in major cities made digital ecommerce technology part of their lifestyle to meet their living needs. From the data obtained, the main factor as a challenge in the Palembang city was the lack of customers. It showed an indication of tight competition. Competition between sellers was a challenge in the informal sector, especially in utilizing the digital economy in Palembang city. In short, Based on the field results obtained, it shows that the type of business is relatively homogeneous So that it has a positive impact, such as being able to increase income by utilizing digital technology like today.
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spelling doaj.art-1f89c93a22204c789f6cdb7dd626470c2024-01-26T10:44:48ZengEDP SciencesE3S Web of Conferences2267-12422023-01-014680700110.1051/e3sconf/202346807001e3sconf_icstugm2023_07001Digital Economic Challenges in the Informal Sector of Palembang CityMonanisa0Sukmaniar1Saputra Wahyu2Universitas PGRI PalembangUniversitas PGRI PalembangUniversitas PGRI PalembangThis research analyze the digital economy challenges in the informal sector. The method of quantitative and qualitative descriptive approaches, In the quantitative method, data collection was carried out through surveys in 18 sub-districts 384 respondents. Meanwhile, in the qualitative method, interview guides were employed from 18 informants. Furthermore, the data obtained was analyzed using data reduction, data display, drawing conclusions, and verification. The main research result indicated that the digital economy is vital in increasing income and ease of transaction processes. The potential for the ecommerce industry was enormous in the Palembang city. People living in major cities made digital ecommerce technology part of their lifestyle to meet their living needs. From the data obtained, the main factor as a challenge in the Palembang city was the lack of customers. It showed an indication of tight competition. Competition between sellers was a challenge in the informal sector, especially in utilizing the digital economy in Palembang city. In short, Based on the field results obtained, it shows that the type of business is relatively homogeneous So that it has a positive impact, such as being able to increase income by utilizing digital technology like today.https://www.e3s-conferences.org/articles/e3sconf/pdf/2023/105/e3sconf_icstugm2023_07001.pdf
spellingShingle Monanisa
Sukmaniar
Saputra Wahyu
Digital Economic Challenges in the Informal Sector of Palembang City
E3S Web of Conferences
title Digital Economic Challenges in the Informal Sector of Palembang City
title_full Digital Economic Challenges in the Informal Sector of Palembang City
title_fullStr Digital Economic Challenges in the Informal Sector of Palembang City
title_full_unstemmed Digital Economic Challenges in the Informal Sector of Palembang City
title_short Digital Economic Challenges in the Informal Sector of Palembang City
title_sort digital economic challenges in the informal sector of palembang city
url https://www.e3s-conferences.org/articles/e3sconf/pdf/2023/105/e3sconf_icstugm2023_07001.pdf
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AT saputrawahyu digitaleconomicchallengesintheinformalsectorofpalembangcity