An Analysis of the Effect of Utilitarian Values on Shopee E-Commerce Satisfaction and Loyalty with SEM-PLS

An Analysis of the Effect of Utilitarian Values on Shopee E-Commerce Satisfaction and Loyalty with SEM-PLS

This research examines Shopee consumers who have shopped at least once and are students in the Department of Accounting, Faculty of Economics, Pamulang University. The method used was the Structural Equation Modeling-Partial Least Square (SEM-PLS). The purpose of this research was to examine the dir...

Bibliografski detalji
Glavni autor:	Nina Valentika
Format:	Članak
Jezik:	Indonesian
Izdano:	Universitas Islam Negeri Raden Intan Lampung 2020-05-01
Serija:	Desimal
Teme:	hedonic values satisfaction loyalty sem-pls
Online pristup:	http://ejournal.radenintan.ac.id/index.php/desimal/article/view/5939

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