An Analysis of the Effect of Utilitarian Values on Shopee E-Commerce Satisfaction and Loyalty with SEM-PLS

An Analysis of the Effect of Utilitarian Values on Shopee E-Commerce Satisfaction and Loyalty with SEM-PLS

This research examines Shopee consumers who have shopped at least once and are students in the Department of Accounting, Faculty of Economics, Pamulang University. The method used was the Structural Equation Modeling-Partial Least Square (SEM-PLS). The purpose of this research was to examine the dir...

书目详细资料
主要作者:	Nina Valentika
格式:	文件
语言:	Indonesian
出版:	Universitas Islam Negeri Raden Intan Lampung 2020-05-01
丛编:	Desimal
主题:	hedonic values satisfaction loyalty sem-pls
在线阅读:	http://ejournal.radenintan.ac.id/index.php/desimal/article/view/5939

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