Public private partnerships in tourism - a case study of Kerala Travel Mart
This paper highlights the public private partnership nature of the Kerala Travel Mart ( KTM) , a tourism trade show held in Kerala,India. The objective is to apply the theoretical framework from literature to analyse the effectiveness of the public private participatory nature of KTM. A cas...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
AfricaJournals
2014-01-01
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| Series: | African Journal of Hospitality, Tourism and Leisure |
| Subjects: | |
| Online Access: |
http://www.ajhtl.com/uploads/7/1/6/3/7163688/article_4_vol._3_2_july_2014.pdf
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| _version_ | 1818358022437601280 |
|---|---|
| author | Shobha Menon Manoj Edward |
| author_facet | Shobha Menon Manoj Edward |
| author_sort | Shobha Menon |
| collection | DOAJ |
| description | This paper highlights the public private partnership nature of the Kerala Travel Mart ( KTM) ,
a tourism trade show held in Kerala,India. The objective is to apply the theoretical framework
from literature to analyse the effectiveness of the public private participatory nature of KTM.
A case study approach has been adopted based on secondary data from Government
records and from data compiled from KTM. KTM has been found to be a successful model
for Public Private Partnership although there are some areas for improvement. This is the
first such research study on the PPP nature of a collaborative venture in a destination which
can be replicated by other destinations. |
| first_indexed | 2024-12-13T20:22:24Z |
| format | Article |
| id | doaj.art-1fb44a4a2ef544db8f188f04234ade1c |
| institution | Directory Open Access Journal |
| issn | 2223-814X |
| language | English |
| last_indexed | 2024-12-13T20:22:24Z |
| publishDate | 2014-01-01 |
| publisher | AfricaJournals |
| record_format | Article |
| series | African Journal of Hospitality, Tourism and Leisure |
| spelling | doaj.art-1fb44a4a2ef544db8f188f04234ade1c2022-12-21T23:32:39ZengAfricaJournalsAfrican Journal of Hospitality, Tourism and Leisure2223-814X2014-01-0132article_4_vol_3_2_2014Public private partnerships in tourism - a case study of Kerala Travel MartShobha Menon0Manoj Edward1 AdiSankara Institute of Engineering and Technology Cochin University of Science and Technology This paper highlights the public private partnership nature of the Kerala Travel Mart ( KTM) , a tourism trade show held in Kerala,India. The objective is to apply the theoretical framework from literature to analyse the effectiveness of the public private participatory nature of KTM. A case study approach has been adopted based on secondary data from Government records and from data compiled from KTM. KTM has been found to be a successful model for Public Private Partnership although there are some areas for improvement. This is the first such research study on the PPP nature of a collaborative venture in a destination which can be replicated by other destinations. http://www.ajhtl.com/uploads/7/1/6/3/7163688/article_4_vol._3_2_july_2014.pdf Tourism trade show public private partnership Kerala destination collaboration |
| spellingShingle | Shobha Menon Manoj Edward Public private partnerships in tourism - a case study of Kerala Travel Mart African Journal of Hospitality, Tourism and Leisure Tourism trade show public private partnership Kerala destination collaboration |
| title | Public private partnerships in tourism - a case study of Kerala Travel Mart |
| title_full | Public private partnerships in tourism - a case study of Kerala Travel Mart |
| title_fullStr | Public private partnerships in tourism - a case study of Kerala Travel Mart |
| title_full_unstemmed | Public private partnerships in tourism - a case study of Kerala Travel Mart |
| title_short | Public private partnerships in tourism - a case study of Kerala Travel Mart |
| title_sort | public private partnerships in tourism a case study of kerala travel mart |
| topic | Tourism trade show public private partnership Kerala destination collaboration |
| url |
http://www.ajhtl.com/uploads/7/1/6/3/7163688/article_4_vol._3_2_july_2014.pdf
|
| work_keys_str_mv | AT shobhamenon publicprivatepartnershipsintourismacasestudyofkeralatravelmart AT manojedward publicprivatepartnershipsintourismacasestudyofkeralatravelmart |