Public private partnerships in tourism - a case study of Kerala Travel Mart

Public private partnerships in tourism - a case study of Kerala Travel Mart

This paper highlights the public private partnership nature of the Kerala Travel Mart ( KTM) , a tourism trade show held in Kerala,India. The objective is to apply the theoretical framework from literature to analyse the effectiveness of the public private participatory nature of KTM. A cas...

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Bibliographic Details
Main Authors:	Shobha Menon, Manoj Edward
Format:	Article
Language:	English
Published:	AfricaJournals 2014-01-01
Series:	African Journal of Hospitality, Tourism and Leisure
Subjects:	Tourism trade show public private partnership Kerala destination collaboration
Online Access:	http://www.ajhtl.com/uploads/7/1/6/3/7163688/article_4_vol._3_2_july_2014.pdf

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