The ethics of virtuality: navigating the complexities of human-like virtual influencers in the social media marketing realm
Main Authors: | Donggyu Kim, Zituo Wang |
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Format: | Article |
Language: | English |
Published: |
Frontiers Media S.A.
2023-06-01
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Series: | Frontiers in Communication |
Subjects: | |
Online Access: | https://www.frontiersin.org/articles/10.3389/fcomm.2023.1205610/full |
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