The ethics of virtuality: navigating the complexities of human-like virtual influencers in the social media marketing realm

The ethics of virtuality: navigating the complexities of human-like virtual influencers in the social media marketing realm

Bibliographic Details
Main Authors:	Donggyu Kim, Zituo Wang
Format:	Article
Language:	English
Published:	Frontiers Media S.A. 2023-06-01
Series:	Frontiers in Communication
Subjects:	virtual influencer social media influencer artificial intelligence transparency identity agency
Online Access:	https://www.frontiersin.org/articles/10.3389/fcomm.2023.1205610/full

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