A Sign of Things to Come: Predicting the Perception of Above-the-Fold Time in Web Browsing

Content is a key influencing factor in Web Quality of Experience (QoE) estimation. A web user’s satisfaction can be influenced by how long it takes to render and visualize the visible parts of the web page in the browser. This is referred to as the Above-the-fold (ATF) time. SpeedIndex (SI) has been...

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Main Authors: Hamed Z. Jahromi, Declan Delaney, Andrew Hines
Format: Article
Language:English
Published: MDPI AG 2021-02-01
Series:Future Internet
Subjects:
Online Access:https://www.mdpi.com/1999-5903/13/2/50
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author Hamed Z. Jahromi
Declan Delaney
Andrew Hines
author_facet Hamed Z. Jahromi
Declan Delaney
Andrew Hines
author_sort Hamed Z. Jahromi
collection DOAJ
description Content is a key influencing factor in Web Quality of Experience (QoE) estimation. A web user’s satisfaction can be influenced by how long it takes to render and visualize the visible parts of the web page in the browser. This is referred to as the Above-the-fold (ATF) time. SpeedIndex (SI) has been widely used to estimate perceived web page loading speed of ATF content and a proxy metric for Web QoE estimation. Web application developers have been actively introducing innovative interactive features, such as animated and multimedia content, aiming to capture the users’ attention and improve the functionality and utility of the web applications. However, the literature shows that, for the websites with animated content, the estimated ATF time using the state-of-the-art metrics may not accurately match completed ATF time as perceived by users. This study introduces a new metric, Plausibly Complete Time (PCT), that estimates ATF time for a user’s perception of websites with and without animations. PCT can be integrated with SI and web QoE models. The accuracy of the proposed metric is evaluated based on two publicly available datasets. The proposed metric holds a high positive Spearman’s correlation (<inline-formula><math xmlns="http://www.w3.org/1998/Math/MathML" display="inline"><semantics><mrow><msub><mi>r</mi><mi>s</mi></msub><mo>=</mo><mn>0.89</mn></mrow></semantics></math></inline-formula>) with the Perceived ATF reported by the users for websites with and without animated content. This study demonstrates that using PCT as a KPI in QoE estimation models can improve the robustness of QoE estimation in comparison to using the state-of-the-art ATF time metric. Furthermore, experimental result showed that the estimation of SI using PCT improves the robustness of SI for websites with animated content. The PCT estimation allows web application designers to identify where poor design has significantly increased ATF time and refactor their implementation before it impacts end-user experience.
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spelling doaj.art-1ffff5bce6644eae8b2374ba3614047e2023-12-11T17:22:28ZengMDPI AGFuture Internet1999-59032021-02-011325010.3390/fi13020050A Sign of Things to Come: Predicting the Perception of Above-the-Fold Time in Web BrowsingHamed Z. Jahromi0Declan Delaney1Andrew Hines2School of Computer Science, University College Dublin, D04 N2E5 Dublin 4, IrelandSchool of Electrical and Electronic Engineering, University College Dublin, D04 N2E5 Dublin 4, IrelandSchool of Computer Science, University College Dublin, D04 N2E5 Dublin 4, IrelandContent is a key influencing factor in Web Quality of Experience (QoE) estimation. A web user’s satisfaction can be influenced by how long it takes to render and visualize the visible parts of the web page in the browser. This is referred to as the Above-the-fold (ATF) time. SpeedIndex (SI) has been widely used to estimate perceived web page loading speed of ATF content and a proxy metric for Web QoE estimation. Web application developers have been actively introducing innovative interactive features, such as animated and multimedia content, aiming to capture the users’ attention and improve the functionality and utility of the web applications. However, the literature shows that, for the websites with animated content, the estimated ATF time using the state-of-the-art metrics may not accurately match completed ATF time as perceived by users. This study introduces a new metric, Plausibly Complete Time (PCT), that estimates ATF time for a user’s perception of websites with and without animations. PCT can be integrated with SI and web QoE models. The accuracy of the proposed metric is evaluated based on two publicly available datasets. The proposed metric holds a high positive Spearman’s correlation (<inline-formula><math xmlns="http://www.w3.org/1998/Math/MathML" display="inline"><semantics><mrow><msub><mi>r</mi><mi>s</mi></msub><mo>=</mo><mn>0.89</mn></mrow></semantics></math></inline-formula>) with the Perceived ATF reported by the users for websites with and without animated content. This study demonstrates that using PCT as a KPI in QoE estimation models can improve the robustness of QoE estimation in comparison to using the state-of-the-art ATF time metric. Furthermore, experimental result showed that the estimation of SI using PCT improves the robustness of SI for websites with animated content. The PCT estimation allows web application designers to identify where poor design has significantly increased ATF time and refactor their implementation before it impacts end-user experience.https://www.mdpi.com/1999-5903/13/2/50Web QoEQoEATFSpeedIndexqualityperformance
spellingShingle Hamed Z. Jahromi
Declan Delaney
Andrew Hines
A Sign of Things to Come: Predicting the Perception of Above-the-Fold Time in Web Browsing
Future Internet
Web QoE
QoE
ATF
SpeedIndex
quality
performance
title A Sign of Things to Come: Predicting the Perception of Above-the-Fold Time in Web Browsing
title_full A Sign of Things to Come: Predicting the Perception of Above-the-Fold Time in Web Browsing
title_fullStr A Sign of Things to Come: Predicting the Perception of Above-the-Fold Time in Web Browsing
title_full_unstemmed A Sign of Things to Come: Predicting the Perception of Above-the-Fold Time in Web Browsing
title_short A Sign of Things to Come: Predicting the Perception of Above-the-Fold Time in Web Browsing
title_sort sign of things to come predicting the perception of above the fold time in web browsing
topic Web QoE
QoE
ATF
SpeedIndex
quality
performance
url https://www.mdpi.com/1999-5903/13/2/50
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