Competition in Local Food Markets

While local food production plays an increasingly prominent role in U.S. agriculture, there is growing concern about oversaturation. Using a national dataset, we identify locational attributes that are conducive to the establishment of direct-marketing operations and assess competitive behavior. Our...

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Main Authors: Cristina Connolly, H. Allen Klaiber
Format: Article
Language:English
Published: Western Agricultural Economics Association 2019-05-01
Series:Journal of Agricultural and Resource Economics
Subjects:
Online Access:https://ageconsearch.umn.edu/record/287980
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author Cristina Connolly
H. Allen Klaiber
author_facet Cristina Connolly
H. Allen Klaiber
author_sort Cristina Connolly
collection DOAJ
description While local food production plays an increasingly prominent role in U.S. agriculture, there is growing concern about oversaturation. Using a national dataset, we identify locational attributes that are conducive to the establishment of direct-marketing operations and assess competitive behavior. Our model links firm-entry decisions to market size using reduced-form profit functions, which are characterized by the cost of agricultural land and demand variables. We find significant heterogeneity in the required population to support direct-marketing entrants and show that markets become perfectly competitive upon entry of the third direct-marketing establishment, with heterogeneous market potential for new entrants.
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spelling doaj.art-20054197ec0e491d9d1dfa608cb0eb752022-12-22T02:17:17ZengWestern Agricultural Economics AssociationJournal of Agricultural and Resource Economics1068-55022327-82852019-05-0144232834410.22004/ag.econ.287980287980Competition in Local Food MarketsCristina ConnollyH. Allen KlaiberWhile local food production plays an increasingly prominent role in U.S. agriculture, there is growing concern about oversaturation. Using a national dataset, we identify locational attributes that are conducive to the establishment of direct-marketing operations and assess competitive behavior. Our model links firm-entry decisions to market size using reduced-form profit functions, which are characterized by the cost of agricultural land and demand variables. We find significant heterogeneity in the required population to support direct-marketing entrants and show that markets become perfectly competitive upon entry of the third direct-marketing establishment, with heterogeneous market potential for new entrants.https://ageconsearch.umn.edu/record/287980direct marketingmarket entrymarket structure
spellingShingle Cristina Connolly
H. Allen Klaiber
Competition in Local Food Markets
Journal of Agricultural and Resource Economics
direct marketing
market entry
market structure
title Competition in Local Food Markets
title_full Competition in Local Food Markets
title_fullStr Competition in Local Food Markets
title_full_unstemmed Competition in Local Food Markets
title_short Competition in Local Food Markets
title_sort competition in local food markets
topic direct marketing
market entry
market structure
url https://ageconsearch.umn.edu/record/287980
work_keys_str_mv AT cristinaconnolly competitioninlocalfoodmarkets
AT hallenklaiber competitioninlocalfoodmarkets