The Question of “Female Gaze”:
This paper problematizes the issue of an “active female gaze” as opposed to the passive one determined by the dominant ideological system that produces an “active male gaze” in narratives of cinema and advertisements. In mainstream cinema as well as the advertisement industry, usually the story is...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
ULAB Press
2015-08-01
|
| Series: | Crossings |
| Online Access: | https://journals.ulab.edu.bd/index.php/crossings/article/view/219 |
| _version_ | 1797659629031784448 |
|---|---|
| author | Farhana Susmita |
| author_facet | Farhana Susmita |
| author_sort | Farhana Susmita |
| collection | DOAJ |
| description |
This paper problematizes the issue of an “active female gaze” as opposed to the passive one determined by the dominant ideological system that produces an “active male gaze” in narratives of cinema and advertisements. In mainstream cinema as well as the advertisement industry, usually the story is rendered from an essentially male perspective, regardless of the narrator’s being male or female. It is so even when the subject matter is related to issues that directly concern women like the repression of their desires or Lesbianism, for instance. Using some of the key ideas propounded by British film critic Laura Mulvey, the paper examines some of the texts from both cinema and the advertisement industry to find out the complex mechanism of the “male gaze.” It also attempts to explore the possibility of a “female gaze” that might, if achieved, give new dimensions to both forms of entertainment.
|
| first_indexed | 2024-03-11T18:17:53Z |
| format | Article |
| id | doaj.art-20226a965918410da5d4f534ae929f31 |
| institution | Directory Open Access Journal |
| issn | 2071-1107 2958-3179 |
| language | English |
| last_indexed | 2024-03-11T18:17:53Z |
| publishDate | 2015-08-01 |
| publisher | ULAB Press |
| record_format | Article |
| series | Crossings |
| spelling | doaj.art-20226a965918410da5d4f534ae929f312023-10-16T04:22:36ZengULAB PressCrossings2071-11072958-31792015-08-016110.59817/cjes.v6i.219The Question of “Female Gaze”:Farhana Susmita0Lecturer, Dept. of English, Jagannath University, Dhaka This paper problematizes the issue of an “active female gaze” as opposed to the passive one determined by the dominant ideological system that produces an “active male gaze” in narratives of cinema and advertisements. In mainstream cinema as well as the advertisement industry, usually the story is rendered from an essentially male perspective, regardless of the narrator’s being male or female. It is so even when the subject matter is related to issues that directly concern women like the repression of their desires or Lesbianism, for instance. Using some of the key ideas propounded by British film critic Laura Mulvey, the paper examines some of the texts from both cinema and the advertisement industry to find out the complex mechanism of the “male gaze.” It also attempts to explore the possibility of a “female gaze” that might, if achieved, give new dimensions to both forms of entertainment. https://journals.ulab.edu.bd/index.php/crossings/article/view/219 |
| spellingShingle | Farhana Susmita The Question of “Female Gaze”: Crossings |
| title | The Question of “Female Gaze”: |
| title_full | The Question of “Female Gaze”: |
| title_fullStr | The Question of “Female Gaze”: |
| title_full_unstemmed | The Question of “Female Gaze”: |
| title_short | The Question of “Female Gaze”: |
| title_sort | question of female gaze |
| url | https://journals.ulab.edu.bd/index.php/crossings/article/view/219 |
| work_keys_str_mv | AT farhanasusmita thequestionoffemalegaze AT farhanasusmita questionoffemalegaze |