Model of Formation of the Enterprise Business Portfolio in the Context of Ensuring Strategic Flexibility

The article considers urgent problems of enterprise management under conditions of external environment instability, studies problems of the enterprise strategic flexibility management. It shows that one of the efficient mechanisms of ensuring strategic flexibility is restructuring of the enterprise...

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Main Author: Shatilova Olena V.
Format: Article
Language:English
Published: Research Centre of Industrial Problems of Development of NAS of Ukraine 2014-01-01
Series:Bìznes Inform
Subjects:
Online Access:http://www.business-inform.net/pdf/2014/1_0/345_349.pdf
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author Shatilova Olena V.
author_facet Shatilova Olena V.
author_sort Shatilova Olena V.
collection DOAJ
description The article considers urgent problems of enterprise management under conditions of external environment instability, studies problems of the enterprise strategic flexibility management. It shows that one of the efficient mechanisms of ensuring strategic flexibility is restructuring of the enterprise business portfolio in accordance with the change of the situation in the target market of enterprise functioning. The goal of the article is development of a model of formation of enterprise business portfolio in the context of ensuring strategic flexibility. The main method of optimisation of the enterprise business portfolio in the context of ensuring strategic flexibility is the use of modification of the Markowitz model of investment portfolio formation. The offered model of the enterprise business portfolio formation allows taking into account changes of external and internal environments and conducting portfolio restructuring in the event of the change of the enterprise target market situation. Prospects of further studies in this direction are detailed elaboration and formalisation of the organisational and economic mechanism of realisation of strategic flexibility at an enterprise.
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spelling doaj.art-2051062d5d5e496fb0eeea2b92c964d82022-12-22T00:15:43ZengResearch Centre of Industrial Problems of Development of NAS of UkraineBìznes Inform2222-44592014-01-011345349Model of Formation of the Enterprise Business Portfolio in the Context of Ensuring Strategic FlexibilityShatilova Olena V.0 Kyiv National Economic University named after. V. Getman The article considers urgent problems of enterprise management under conditions of external environment instability, studies problems of the enterprise strategic flexibility management. It shows that one of the efficient mechanisms of ensuring strategic flexibility is restructuring of the enterprise business portfolio in accordance with the change of the situation in the target market of enterprise functioning. The goal of the article is development of a model of formation of enterprise business portfolio in the context of ensuring strategic flexibility. The main method of optimisation of the enterprise business portfolio in the context of ensuring strategic flexibility is the use of modification of the Markowitz model of investment portfolio formation. The offered model of the enterprise business portfolio formation allows taking into account changes of external and internal environments and conducting portfolio restructuring in the event of the change of the enterprise target market situation. Prospects of further studies in this direction are detailed elaboration and formalisation of the organisational and economic mechanism of realisation of strategic flexibility at an enterprise.http://www.business-inform.net/pdf/2014/1_0/345_349.pdfenterprise strategic flexibilityenterprise business portfoliooptimisation of the enterprise business portfoliorestructuring of the enterprise business portfolio
spellingShingle Shatilova Olena V.
Model of Formation of the Enterprise Business Portfolio in the Context of Ensuring Strategic Flexibility
Bìznes Inform
enterprise strategic flexibility
enterprise business portfolio
optimisation of the enterprise business portfolio
restructuring of the enterprise business portfolio
title Model of Formation of the Enterprise Business Portfolio in the Context of Ensuring Strategic Flexibility
title_full Model of Formation of the Enterprise Business Portfolio in the Context of Ensuring Strategic Flexibility
title_fullStr Model of Formation of the Enterprise Business Portfolio in the Context of Ensuring Strategic Flexibility
title_full_unstemmed Model of Formation of the Enterprise Business Portfolio in the Context of Ensuring Strategic Flexibility
title_short Model of Formation of the Enterprise Business Portfolio in the Context of Ensuring Strategic Flexibility
title_sort model of formation of the enterprise business portfolio in the context of ensuring strategic flexibility
topic enterprise strategic flexibility
enterprise business portfolio
optimisation of the enterprise business portfolio
restructuring of the enterprise business portfolio
url http://www.business-inform.net/pdf/2014/1_0/345_349.pdf
work_keys_str_mv AT shatilovaolenav modelofformationoftheenterprisebusinessportfoliointhecontextofensuringstrategicflexibility