Underweighting of rare events in social interactions and its implications to the design of voluntary health applications

Research on small repeated decisions from experience suggests that people often behave as if they underweight rare events and choose the options that are frequently better. In a pandemic, this tendency implies complacency and reckless behavior. Furthermore, behavioral contagion exacerbates this prob...

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Bibliographic Details
Main Authors: Ori Plonsky, Yefim Roth, Ido Erev
Format: Article
Language:English
Published: Cambridge University Press 2021-03-01
Series:Judgment and Decision Making
Subjects:
Online Access:http://journal.sjdm.org/20/201217/jdm201217.pdf

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