Internal marketing for engaging employees on the corporate responsibility journey
<p><strong>Purpose: </strong>The purpose of this paper is to explore whether internal marketing could be a powerful tool for engaging employees on the corporate responsibility journey.</p><p><strong> Design/methodology/approach:</strong> In the absence of em...
| Main Authors: | , |
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| Format: | Article |
| Language: | Catalan |
| Published: |
OmniaScience
2012-06-01
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| Series: | Intangible Capital |
| Subjects: | |
| Online Access: | http://www.intangiblecapital.org/index.php/ic/article/view/305 |