Scientific and methodical approach to the choice of environmental innovations’ promotion strategy to market
Scientific and methodical approach to the choice of environmental innovations promotion strategy to marketPromotion of new environmental goods is associated with a high degree of risk which increases under the influence of external factors, market conditions and uncertainty in perception of these pr...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Sumy State University
2013-06-01
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| Series: | Marketing i Menedžment Innovacij |
| Subjects: | |
| Online Access: | http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2013_2_230_241.pdf |