PROBLEMS OF STRATEGY FORMATION IT-MARKETING, CRITERIA AND THE DECISIVE RULE OF THE INTEGRATION MODEL CHOICE IN ECONOMIC AND MARKETING PRACTICE OF THE ENTERPRISE
In article value of IT marketing at the modern enterprise is estimated. Parameters ofan assessment of appeal of IT marketing forproduction structures according to which themanagement of manufacturing enterprisescan approach to this question reasonablyare given. In article various strategy of integra...
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| Format: | Article |
| Language: | Russian |
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Plekhanov Russian University of Economics
2016-08-01
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| Series: | Статистика и экономика |
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| Online Access: | https://statecon.rea.ru/jour/article/view/649 |
| Summary: | In article value of IT marketing at the modern enterprise is estimated. Parameters ofan assessment of appeal of IT marketing forproduction structures according to which themanagement of manufacturing enterprisescan approach to this question reasonablyare given. In article various strategy of integration of IT marketing for the enterprises which are at various stages of developmentare also considered. The main emphasis is placed on the detailed description of thesestrategy, and also the factors promotingtheir effective introduction. |
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| ISSN: | 2500-3925 |