Role of consumer ethnocentrism on purchase intention toward foreign products: Evidence from data of Vietnamese consumers with Chinese products
This study aims to determine the influence of consumer ethnocentrism and general country image on Vietnamese consumers' perception of product origin and purchase intention toward Chinese goods. The research model is developed based on consumer ethnocentrism and country image perception theory....
| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
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Elsevier
2023-02-01
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| Series: | Heliyon |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2405844023002761 |
| _version_ | 1828000834008383488 |
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| author | Ngoc Ha Nguyen Trung Kien Dao Thanh Thuy Duong Tuan Thanh Nguyen Van Ky Nguyen Thi Lanh Dao |
| author_facet | Ngoc Ha Nguyen Trung Kien Dao Thanh Thuy Duong Tuan Thanh Nguyen Van Ky Nguyen Thi Lanh Dao |
| author_sort | Ngoc Ha Nguyen |
| collection | DOAJ |
| description | This study aims to determine the influence of consumer ethnocentrism and general country image on Vietnamese consumers' perception of product origin and purchase intention toward Chinese goods. The research model is developed based on consumer ethnocentrism and country image perception theory. Analysis results by structural equation modeling from 448 consumers in three regions (North, Central, South) showed that consumer ethnocentrism harms the country’s image perception and purchase intention of Vietnamese consumers toward Chinese imported products. However, consumer ethnocentrism does not significantly affect the product country image perception. On the contrary, both the general country image and product country image positively impact Vietnamese consumers' intentions to buy Chinese imported goods. Finally, the study also points out some limitations and implications for later studies and marketers dealing with domestic products in Vietnam. |
| first_indexed | 2024-04-10T06:20:17Z |
| format | Article |
| id | doaj.art-20b18cdf6d124fa6b79e7a30f8a8a259 |
| institution | Directory Open Access Journal |
| issn | 2405-8440 |
| language | English |
| last_indexed | 2024-04-10T06:20:17Z |
| publishDate | 2023-02-01 |
| publisher | Elsevier |
| record_format | Article |
| series | Heliyon |
| spelling | doaj.art-20b18cdf6d124fa6b79e7a30f8a8a2592023-03-02T04:59:58ZengElsevierHeliyon2405-84402023-02-0192e13069Role of consumer ethnocentrism on purchase intention toward foreign products: Evidence from data of Vietnamese consumers with Chinese productsNgoc Ha Nguyen0Trung Kien Dao1Thanh Thuy Duong2Tuan Thanh Nguyen3Van Ky Nguyen4Thi Lanh Dao5Faculty of Business and Economics, Phenikaa University, Nguyen Trac, Yen Nghia, Ha Dong, Ha Noi, Viet NamCorresponding author.; Faculty of Business and Economics, Phenikaa University, Nguyen Trac, Yen Nghia, Ha Dong, Ha Noi, Viet NamFaculty of Business and Economics, Phenikaa University, Nguyen Trac, Yen Nghia, Ha Dong, Ha Noi, Viet NamFaculty of Business and Economics, Phenikaa University, Nguyen Trac, Yen Nghia, Ha Dong, Ha Noi, Viet NamFaculty of Business and Economics, Phenikaa University, Nguyen Trac, Yen Nghia, Ha Dong, Ha Noi, Viet NamFaculty of Business and Economics, Phenikaa University, Nguyen Trac, Yen Nghia, Ha Dong, Ha Noi, Viet NamThis study aims to determine the influence of consumer ethnocentrism and general country image on Vietnamese consumers' perception of product origin and purchase intention toward Chinese goods. The research model is developed based on consumer ethnocentrism and country image perception theory. Analysis results by structural equation modeling from 448 consumers in three regions (North, Central, South) showed that consumer ethnocentrism harms the country’s image perception and purchase intention of Vietnamese consumers toward Chinese imported products. However, consumer ethnocentrism does not significantly affect the product country image perception. On the contrary, both the general country image and product country image positively impact Vietnamese consumers' intentions to buy Chinese imported goods. Finally, the study also points out some limitations and implications for later studies and marketers dealing with domestic products in Vietnam.http://www.sciencedirect.com/science/article/pii/S2405844023002761Chinese-origin productsCountry imageConsumer ethnocentrismProduct imagePurchase intention |
| spellingShingle | Ngoc Ha Nguyen Trung Kien Dao Thanh Thuy Duong Tuan Thanh Nguyen Van Ky Nguyen Thi Lanh Dao Role of consumer ethnocentrism on purchase intention toward foreign products: Evidence from data of Vietnamese consumers with Chinese products Heliyon Chinese-origin products Country image Consumer ethnocentrism Product image Purchase intention |
| title | Role of consumer ethnocentrism on purchase intention toward foreign products: Evidence from data of Vietnamese consumers with Chinese products |
| title_full | Role of consumer ethnocentrism on purchase intention toward foreign products: Evidence from data of Vietnamese consumers with Chinese products |
| title_fullStr | Role of consumer ethnocentrism on purchase intention toward foreign products: Evidence from data of Vietnamese consumers with Chinese products |
| title_full_unstemmed | Role of consumer ethnocentrism on purchase intention toward foreign products: Evidence from data of Vietnamese consumers with Chinese products |
| title_short | Role of consumer ethnocentrism on purchase intention toward foreign products: Evidence from data of Vietnamese consumers with Chinese products |
| title_sort | role of consumer ethnocentrism on purchase intention toward foreign products evidence from data of vietnamese consumers with chinese products |
| topic | Chinese-origin products Country image Consumer ethnocentrism Product image Purchase intention |
| url | http://www.sciencedirect.com/science/article/pii/S2405844023002761 |
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