How can internal marketing practices help achieve organizational success?
Abstract Internal marketing is a concept still little recognized and disseminated, with most of the research on this area of marketing focusing on the service sector and well-consolidated and industrialized markets. This article sheds light on the importance of internal marketing practices by identi...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Fundação Getúlio Vargas
2023-09-01
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| Series: | Revista de Administração Pública |
| Subjects: | |
| Online Access: | http://www.scielo.br/scielo.php?script=sci_arttext&pid=S0034-76122023000400504&lng=en&tlng=en |